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THE AVERAGE OPEN RATE FOR WELCOME EMAILS IS A WHOPPING

50%

That makes them 86% more effective than standard newsletters.

MARKETINGSHERPA

54%

OF ALL EMAIL IS OPENED ON A MOBILE DEVICE.

Design for the smallest screen first, and use responsive design templates to ensure your emails look great on any screen size.

LITMUS

80%

OF PEOPLE ARE ONLY SCANNING YOUR EMAIL.

Capture the big idea of your email with a bold image and a strong headline.

NIELSEN NORMAN GROUP

RELEVANT EMAILS DRIVE

18X

MORE REVENUE THAN BROADCAST EMAILS.

Use the data you’ve collected to segment your subscribers, and create targeted, personalized emails.

JUNIPER RESEARCH

NURTURED LEADS MAKE

47%

LARGER PURCHASES THAN NON-NURTURED LEADS.

Create an automated series that delivers your best content to subscribers over time and it’ll pay off.

THE ANNNUITAS GROUP

THE HUMAN FINGERTIP IS AROUND

44PX²

So size your buttons accordingly to make tapping easy for mobile readers.

APPLE

58%

OF ADULTS CHECK EMAIL FIRST THING IN THE MORNING.

Try sending your emails early in the day - you might see an uptick in opens.

EZANGA

OUR BRAINS PROCESS IMAGES

60,000X

FASTER THAN TEXT.

Change up your text-to-images ration, and take the time to choose images that tell your story.

3M CORPORATION

PEOPLE CHECK THEIR PHONE UP TO

150X

A DAY.

Use email and social together to reinforce your message in all the places people visit on their phone.

KPCB.COM

IPHONES WILL CUT OFF A SUBJECT LINE OVER

32

CHARACTERS.

Put the most important words of your subject line first.

HARLAND CLARKE DIGITAL

GIFS INCREASE CLICK RATES

42%

CONVERSION RATES

130%

AND REVENUE

109%

Plus, they’re a great way to add some surprise and fun to your email content.

MARKETINGSHERPA

AUTOMATED EMAILS GET

152%

HIGHER CLICK RATES THAN BROADCAST EMAILS.

Automation is all about catching people at the right moment when they’re ready to act. And hey, it works.

EPSILON

EYE TRACKING DATA SHOWS THAT VIEWERS LOOK TO THE SAME PART OF THE SCREEN WHERE IMAGES OF PEOPLE ARE LOOKING.

Seems like a pretty good place to put your call to action, eh?

THE BRAINY LADY BLOG

RECEIVING TOO MANY EMAILS IS THE

#1

REASON PEOPLE UNSUBSCRIBE.

Use automated emails that arrive at just the right time instead of blasting (ick) everyone with every piece of news.

CHADWICK MARTIN BAILEY

ADDING VIDEO TO YOUR EMAILS CAN INCREASE CLICK RATES BY

300%

Host your video online and add a screenshot with a play button to your email

WISTIA

EMAIL CONVERSION RATES OUTPERFORM FACEBOOK AND TWITTER BY

40X

Promote email signup opportunities on social media, and then use email to convert.

KISSMETRICS

90%

OF CONSUMERS FIND CUSTOM CONTENT USEFUL.

And don’t stop with content. Everything from subject lines to send times are ways to personalize the email experience.

DEMAND METRIC

MARKETERS CONSISTENTLY RANKED EMAIL AS THE SINGLE MOST EFFECTIVE TACTIC FOR AWARENESS, ACQUISITION, CONVERSION, AND RETENTION.

GIGAOM RESEARCH

Send email they can’t wait to open.

Get Started