6 SMS Best Practices Every Savvy Marketer Should Know

1 min read

Text messaging isn’t just for personal conversations anymore, it’s become one of the most powerful marketing channels available. With 95% of SMS messages opened within three minutes and 26% of consumers making purchases directly from marketing texts, the opportunity is clear. But success requires more than just sending messages. Download our comprehensive guide to discover the SMS best practices that will help you launch an effective, compliant SMS marketing program that drives real engagement and ROI.

What you’ll learn

In this guide, we’ll cover six essential best practices for SMS marketing, including how to:

  • Stay compliant and build trust – Understand the legal requirements and opt-in best practices that protect your brand and respect your customers’ preferences
  • Perfect your timing and frequency – Discover the optimal send times, days, and message cadence that maximize engagement while avoiding subscriber fatigue
  • Integrate SMS with your email strategy – Learn how to combine SMS and email marketing to create a powerful multi-channel approach that reaches customers where they are
  • Craft messages that convert – Master the art of writing concise, compelling SMS copy with clear CTAs that drive action within 160 characters

Download our guide today and discover how to launch an SMS marketing strategy that not only engages prospects and customers, but also delivers measurable ROI that will impress stakeholders across your organization.

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Start an SMS marketing strategy with Emma

SMS is a great place to bring your brand’s voice to life in a more personal way. While crafting the perfect SMS marketing message might take more time than you have characters, doing it right with the help of Emma, and making the perfect impression on your customers will hopefully deliver a high ROI and engagement results you’ll love.