A/B Content Testing

Marketers are constantly using trial and error to guess what will be most effective — but they shouldn’t have to. A/B content testing lets you see what email content will be most effective before you share it with your larger audience. No more guesswork.

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A/B content testing gives your subscribers a vote in how you market to them.

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Test variables from 2 emails across a percentage of your audience.

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Automatically send the winner to your remaining subscribers

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Dive into the results to get detailed insights for each message

Scott Harrison CEO

Emma is the best solution for what we’re looking for, a great product and really great people to work with.”

Scott Harrison CEO charity:water

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