Continued Excellence in Deliverability: Fallback Sending Domain for Gmail and Yahoo Addresses
In October 2023, Google and Yahoo announced new sender requirements to keep inboxes secure and ensure your emails land in the inboxes for which you intend them. While we’ve added several product features to enhance your abilities to authenticate your account and check your status for best-in-class sending, we’ve also implemented fallback measures so you never miss a message. With our new fallback sender email, customers who have not obtained, configured, and verified a domain can continue to send email campaigns with Emma. If you are using a sender email address that uses @gmail.com, @yahoo.com, or @hotmail.com for your campaign sends, we will automatically update the sender email domain for sending, while continuing to deliver replies right to your original email address. This will ensure that your emails will be delivered to your audiences without delay, as you continue to authenticate your domain.