The power of automation,
the simplicity of Emma

Email automation doesn’t have to be complicated to be powerful.
Let us show you what we mean in less than a minute.

Put your marketing to work for you

Become a lifecycle marketer by onboarding new subscribers, sending loyalty rewards and birthday coupons and nurturing them with timely, targeted content that converts.

The easiest interface in the business

You can set up a whole series of automated emails in minutes (really). Our workflow builder is intuitive and flexible, so it’s a snap to edit email content, timing and sequence as you refine your Automation program.

List segmentation for amazing precision

Only send emails to people who fit specific criteria — like demographics, spending history & tenure. We’ve made it easy to target customers in smart ways — and get better results.

Analytics that make you smarter

Performance metrics for an entire series or single emails show you what’s working and what isn’t. Visual click maps and opens broken down by device and client give you extra insight into your audience.

Beautiful emails that get results

Create automated emails in our best-in-class content editor, where you can customize and save templates, edit text inline and make changes on the fly, keeping the creative process fast and flexible.

Built-in integrations make automation more powerful

When you connect Emma to your Shopify or account, you can automate emails based on purchase history, status changes, and mailing response.

How automation helps marketers do more

Luv AJ

sends new subscribers a stylish 10% off coupon right when they sign up for emails from the online boutique. As a result, over 20% of subscribers become loyal customers.


of the Triangle onboards new members with a 4-part automated series that shares important information about joining the Y community. It’s easily their best performing campaign, with an open rate of over 50%.


sends Total Rewards members an automated 90-day welcome series that deepens customers’ connection to the Mapco brand and delivers personalized incentives. In a matter of months, they increased incentive redemption by 33%.

Firehouse Subs

used Emma’s segmentation and automation features to power communication for a cross-channel Hearty & Flavorful campaign. The series open rate was 83%, with clickthrough rate of 48%.

More of what you’ll get when you join Emma...

Gorgeous email templates

Mobile-ready designs for welcomes, thank you notes, birthday greetings and purchase confirmations are built right in, so you can simply add your content and automate.

An intuitive editor

Our drag & drop design tools are the best in the industry. Add text, images, video, social icons and more — and then rearrange and style your content in seconds.

Visualized data

We make it easy to see how people interact with your email, like with an interactive click map that shows what parts of your emails are getting the most action.

Help from real people

Whether you need custom design, strategy advice or just someone to step in and do it for you, Emma’s smart and freakishly helpful team can step right in.

Experience Emma now!
Test drive the full Emma experience - free for 14 days.