Give new subscribers a warm welcome. With an average open rate of 50%, it’s the single most important email you can send.
Personalized emails can lift transaction rates 6 times higher and generate 18 times more revenue than standard newsletters.
An automated nurturing series is key to keeping subscribers engaged — and it results in 47% larger purchases.
THE BEST EMAIL MARKETING IS TIMELY.
A potential customer just joined WANDR’s email list through a custom signup form on their website. The form contains checkboxes where she can tell WANDR about her preferences and interests.
That data is automatically brought into Emma where WANDR set up an automated welcome email that populates content dynamically based on her responses — in this case, she lives in Portland and enjoys exploring and hiking.
This is what she sees in her inbox immediately after signing up — and WANDR never had to hit send.
THE BEST EMAIL MARKETING IS PERSONAL.
She clicks on WANDR’s welcome email and starts browsing through their selection of backpacks. But, she ultimately decides not to make a purchase.
WANDR tracks which products she views and connects that data to Emma to populate the content in an automated follow-up email.
She opens WANDR’s email, which just so happens to contain a 20% discount on backpacks. The timely, personalized offer does the trick — she decides to buy a new backpack.
THE BEST EMAIL MARKETING IS RELEVANT.
Once she buys the backpack, it triggers the next email in WANDR’s automated workflow — tips for how and where she can use the product.
Since WANDR already knows she’s from Portland and likes hiking, they send her their picks for the top 5 hiking destinations outside of Portland. There’s no push to buy — just helpful ideas for breaking in the new backpack.
This kind of relevant, useful content (delivered right on time) keeps her engaged and keeps WANDR top of mind the next time she’s ready to make a purchase.