In 2017, we added more new features to Emma accounts than any year prior – and we’re not slowing down. Here are just a few that will set you up to do your best marketing in 2018.
Take the guesswork out of your marketing
Create & publish as easily as you would an email. No developer required.
Find the perfect audience for your message
Data & insights that are easy to act on and easy on the eyes
Every marketing team’s must-have
But marketing is more than just powerful software. So in 2017, we traveled the country to help the marketers who use it get better at what they do every day.
If you were looking for inspiring email marketing examples, quick tips to improve results, or the latest marketing data, we had it in spades. Here’s some of the year’s most popular content.
This quick, step-by-step checklist helps you find the gaps in your email strategy, so you can quickly get more ROI from your marketing efforts.Download
We’re proud of the work our 15,000 customers do every day. Here’s just a few who inspired us in 2017.
For many marketers, email is just part of the picture. That’s why we’re always adding new integrations with other top services to help you power the best experience for your subscribers.
We. Love. Swag. So in 2017, we expanded our offerings with a fresh suite of goodies. The world’s most comfortable t-shirts? Got ’em. 100% Open Rate koozies? Better believe it. Slick new shades? You betcha.
As we celebrate 2017, it’s also time to ring in the new. So we asked experts from around the Emma house to break out the crystal ball and tell marketers what to expect in 2018.
“Marketers will spend more of their time focused on engaging existing customers than trying to acquire brand new ones.”
— Colby Cavanaugh, Sr. VP of Marketing
“The importance of obtaining subscribers’ explicit permission to market to them will continue to increase.”
— Art Quanstrom, Deliverability Lead
“Less will be more, simplifying design and messaging to create more scannable email and maximize engagement.”
— Lee Floyd, Creative Director
“We’ll move past simply meeting the minimum requirements and really optimize marketing content for accessibility.”
— Logan Baird, Design Services Lead
“You’ll see fewer promos. Discounts encourage one-time purchases, but valuable content creates lasting relationships.”
— Elizabeth Duffey, Senior Email Specialist
“More and more marketers will use tools that integrate with their email service provider to deliver contextual emails.”
— Jamie Bradley, Customer Marketing Manager