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Online Reviews and the Buyer's Journey

How to Leverage online reviews to improve your brand's local search ranking



As local search queries represent 35% of all search traffic, gaining local visibility online is a top priority for businesses of all sizes. With millennials showing a higher conversion rate in local search, localized search optimization is top-of-mind for digital marketers. Online reviews offer businesses the opportunity to improve their rankings while capturing more website and foot traffic in each local market. Join us as ReviewTrackers’ SEO Manager, Max Schleicher overviews how localized search optimization should be an essential element in every business’ marketing mix.

During this 45-minute webinar, ReviewTrackers SEO Campaign Manager Max Schleicher will discuss:

  • • The role and opportunities for online reviews in local search

  • • How optimizing local search with online reviews can improve business results

  • • Actionable tactics for improving your brand’s local search results through managing online reviews

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