Segmentation is a part of virtually every successful email marketing program, but it can be difficult to get just right. That’s because smart audience segmentation goes beyond simple demographics like age or location. It means segmenting by what they clicked on, what they bought, which show they just binge-watched… you name it. If you have the data, you can segment by it and reap the rewards – but where do you start?Join our email experts to learn:
• What audience data you need to be collecting and how to capture it
• Creative ways to send more targeted messaging to your subscribers
• How to use Emma’s Segment Builder effectively and get your best results yet
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