Back Yard Burgers
One mouth-watering welcome email
An automated welcome message is an absolute must in the email marketing game these days... but that doesn’t mean you can just mail it in and expect it to work. Add in a delicious surprise like this one to stand out from the crowd and give subscribers a nice, warm-and-fuzzy impression of your brand from the start.
Heal the Bay
Reel them in with a win-back campaign
It’s natural for subscribers to tune you out every now and again, but thankfully, it shouldn’t take a grand gesture to reclaim their love. Instead, simply send them a re-engagement email! This lighthearted copy provides the perfect way for Heal the Bay to clean up their list, improve deliverability, and show subscribers they’re paying attention.
Bold design that’s made for mobile
This email from Vanderbilt Athletics follows the playbook on how to share a bunch of content in a digestible way. Breaking up the design into clearly defined buckets with compelling headlines means fans have easy access to all the info they need to know, plus it makes it easy to scan on a mobile phone (say, at a tailgate or while travelling to an away game).
Tease subscribers with a compelling GIF
When you have multiple products to show off, an animated GIF can be a great way to display them all without cluttering up your email design. In this campaign, Southern Proper creates an element of interest with an animated hero image but keeps things focused with plenty of white space and a clear CTA.
The power of a little gratitude
This email from GoldieBlox hits all the right notes: sincere appreciation, a personal message from their founder, and a special offer just for their most loyal customers. Best of all? It utilizes video content – one of the most shareable, engaging, and effective content formats currently available to marketers.
Ask and you shall receive
(the right data)
If you want to reach the right subscribers with the right message, you first need to gather some key details about your audience. One of the best ways to do that? Simply ask them what they want! Most people are willing to part with personal info if they know it will mean receiving content that’s actually relevant to their needs and interests.
Find ways to connect beyond the inbox
Email, social media, and apps are effective marketing tools by their own rights – but when they come together, that power increases tenfold. Maximize audience touch points by using email to promote any other digital channels you might want to use to reach your subscribers, like in this email from the Titans.
State Fair of Texas
The power of “surprise and delight”
Remember: marketers need not be intimidated by automation. In fact, it’s incredibly easy to automate date-based emails to fire off beyond your initial welcome – for instance, on their birthday or signup anniversary. Continually let subscribers know you’re thinking of them to help build brand loyalty over time.
Don’t forget your most
Far too many marketers ignore their base of members, donors, or fans while chasing down new prospects, but don’t fall victim to that mindset. Current customers are one of the biggest untapped resources in marketing today, especially when the probability of selling to an existing customer is 60-70% (versus 5-20% for new prospects).
Consider the Wldflwrs
Let content do the heavy lifting
Balance out promotional emails with campaigns that offer pure value – in this case, a PDF guide to buying an engagement ring. The best email marketing should be 30% sales, 70% customer service, so make sure you’re always finding ways to make your subscribers’ lives easier if you want to build a lasting relationship.
JOSÉ ANDRÉS THINKFOODGROUP
Get to the point as quickly as possible
You only have 8 seconds to capture your subscribers’ interest before they move on to the next thing. If you’re promoting an event, put the spotlight on the most important details (without getting bogged down in the rest) so recipients can quickly hone in on whether or not they want to learn more.
Design for the small screen first
According to Qualcomm, 29% of people say their mobile phone is the first and last thing they look at each day. We’re all addicted to our devices, so it’s important to have a solid mobile strategy if you want to succeed in the inbox. This grid of icons stacks beautifully into a single column on mobile, ensuring every recipient has a great user experience regardless of what device they use to open.