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Agency Partner: Resources

Here’s your one-stop shop for resources that will help you sell the value of email marketing to more clients, improve your agency’s own email marketing and get the kind of big time results that will wow your clients.

Explore Resources

Articles by Industry

For more inspiration visit our resource hub

8 genius email list growth strategies

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How Dogfish Head brews an 80% email open rate

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9 re-engagement emails that won us over for good

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How an agency scored a 53% click rate for their client

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8 brands that have mastered GIFs in email

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Video and email: These 5 brands nailed it

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Explorer’s Guide to Modern Marketing

Arm yourself with key talking points to sell the value of email marketing to anyone who asks.

Positioning Your Agency

Learn more about the competitor landscape and how to sell and pitch our suite of products and tools.

Emma 201 for Agencies

Get all the best tips to make the most of your account and guide your clients to success.

A Guide to Your Tiered Account

Take a guided tour of a tiered Emma account and learn all the ins and outs of managing your sub-accounts.

Resources for your agency

Modern Marketer’s Field Guide

The tools you need to help your clients stand out in the inbox

Help When You Need It

All the places you can get help from Emma – all in one place

Just the Facts

The latest stats to support email marketing best practices

Guides you can share

Guide to Getting Started

All the basics of setting up and sending that first email

Guide to Automation

Why automation is the key to better open and click rates

Guide to Mobile Design

Why mobile design is a must for any successful email strategy

Guide to Dynamic Content

How dynamic content helps you create relevant email at scale

Pre-send Checklist

Check off each of these to hit "send" with confidence

Product Resources

Product screenshots

Screenshots of the Emma platform you can use in your next pitch presentation

App screenshots

Screenshots of Metric and Guestbook you can use in your next pitch presentation

Product demo

A demo video of the Emma interface you can use in your pitch presentation

Product Overview

A high-level overview of the Emma email marketing platform you can use in your pitch presentation or marketing materials.

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