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Integration Partner

Shopify is an ecommerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. With Emma’s Shopify integration, you can deliver personalized, mobile-ready email campaigns that catch your customer’s attention — and make it easy to buy for the 1st, 2nd, or 15th time.


  • Our pre-built retail segments take the guesswork out of using your ecommerce data so that you can get started segmenting and targeting right away.
  • Your customer purchase and order data is automatically synced to Emma, creating retail-focused segments that let you send your customers more targeted marketing and drive more sales.
  • Segment using your customer data from Shopify — like purchased items, product categories, amount spent, and order history — to deliver more relevant and personalized campaigns.
  • See real purchase activity and ROI driven from your customers clicking links in your mailings to truly measure the impact of your email marketing.


  • Automatic sync between Shopify and Emma
  • Segment based on retail-based customer data like products and categories, amount spent, and number of orders
  • Pre-built retail segments let you begin targeting right away
  • Trigger automated email workflows based on purchase-related events



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