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The Emma Newsroom

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Emma named among OUTSIDE’s Best Places to Work 2014

Loaner Bikes, Work-free Birthdays and Paid Sabbaticals Create Unique Workplace Culture

NASHVILLE, Tenn. (Oct. 7, 2014) – Emma, a provider of best-in-class email marketing software and services, was selected as one of OUTSIDE’s Best Places to Work 2014. The company is ranked 28th and is the only Tennessee-based business on the list.

Each year, OUTSIDE recognizes the top 100 companies in the United States that help their employees strike the ideal balance between work and play. These companies encourage employees to lead an active lifestyle, are eco-conscious, and prioritize giving back to the community. The entire list of winners appears online at

To find the best places to work in the United States, OUTSIDE conducted a rigorous eight-month vetting process in partnership with the Best Companies Group to assess the policies, practices, and demographics of hundreds of companies, and went straight to the employees to hear about factors like corporate culture, role satisfaction, work environment and overall employee engagement. The Best Places to Work list represents the cream of the crop: companies who cultivate a comfortable and collaborative workplace, enable their employees to enjoy the great outdoors and take pride in their roles in the community and the environment.

“If you’re considering a career change or searching for your dream job, OUTSIDE’s Best Places to Work list is the first place to look,” said OUTSIDE executive editor Michael Roberts. “These companies set the standard for workplaces that really value their employees and offer an experience that’s fulfilling inside and outside the office.”

Emma received high marks for its supportive work environment, connectivity between departments and within the community, as well as a unique benefits package that includes a one-month sabbatical after five years of employment, a $250 annual donation to each staffer’s charity of choice, a subsidized YMCA membership, free weekly lunch and generous vacation time allotment. Employees appreciate Emma’s emphasis on success, respect, collaboration and curiosity.

“When you set out to create an environment that is full of brilliant, charismatic people who champion collaboration, you build a space that doesn’t feel like work. It feels like your favorite record. It’s enchanting,” said Jason Bynum, Emma’s director of engineering.

Emma is also proud of its culture of fun, which makes employee-focused events like an annual company-wide talent show, ping-pong competitions with other local companies, and a firm no-working-on-your-birthday policy, shared Emma CEO Clint Smith.

"Our staffers are what makes Emma great, so we're always especially proud to be recognized for taking good care of them," Smith said. "We definitely provide a very healthy set of perks and programming, but it's really just us trying to keep up with our employees, who tend to self-organize around a seemingly constant stream of community and charitable activities. If they're not building a haunted house attraction for local kids each Halloween, they're coordinating Hands on Nashville work days, forming a team to ride the Jack-and-Back to support MS research, or hosting quarterly social hours where the entire company writes thank-you notes to customers who took the time to participate in our Net Promoter Score survey."

The complete list of Best Places to Work winners is featured online at

About Emma

Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Tennessee, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit Follow Emma on Twitter or find us on Facebook.


OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.


Best Companies Group works with national and local partners around the country and internationally to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, regional and industry basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.


Sabrina List
BLASTmedia for Emma
317.806.1900 x.119

Maya Meredith
(212) 255-0945

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