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The Emma Newsroom

Press Releases

Emma Email Marketing Announces Integration with Shopify

Send targeted emails to customers; easily track ROI with Emma for Shopify

NASHVILLE, Tenn. – June 3, 2014 - Emma, a provider of best-in-class email marketing software coupled with smart, strategic services, today announces its integration with e-commerce and retail platform, Shopify. The integration lets Shopify retailers using Emma for email marketing  sync customer data to better target key customers, track marketing ROI and automate email messaging.

With Emma's Shopify integration, retailers can organize customer sales data into lists within Emma. All existing Shopify customer lists, including purchase history, appear in Emma, and they seamlessly update as customer data changes, so marketers can easily target high-value or recent customers.

As consumers continue to demand a more personal sales experience, Emma's integration with Shopify gives retailers the data needed to communicate with the right contacts at the right time. In addition, Emma for Shopify allows for advanced tracking of email marketing ROI, providing marketers the ability to see what messages are working and adjust their communication strategies accordingly.

"As a small business owner, I’m always looking for ways to make my message more relevant to my customers," said owner of The Peach Truck, Stephen Rose. "The fact that my Shopify audience is segmented by purchase history automatically within Emma means I'm able to personalize my email marketing even further – that helps my brand and my business."

Emma for Shopify also allows retailers to automate key messages, helping them save time while focusing on growing sales. For example, Emma for Shopify users can set up emails to automatically send based on a change in customer data, like number of purchases or spend, in order to reward loyal customers or thank new customers for making a purchase. Emma also can track Shopify purchases that result from clicked links within an email, making it easier for retailers to connect sales to the overall ROI of email marketing efforts.

"Many of our top retail customers currently use Shopify to power their online stores," said Emma CEO, Clint Smith. "Our new Shopify integration gives retailers more insight into how their marketing efforts connect to sales, and the smarts are built right in, with easy-to-use tools and actionable data designed to make their marketing more effective and thoughtful."

Emma for Shopify is a free application now available in the Shopify app store. For more information on Emma's email marketing services, visit

About Emma

Emma is a provider of best-in-class email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Method. To learn more, visit Follow Emma on Twitter or find us on Facebook.


Sabrina List
BLASTmedia for Emma
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