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The Emma Newsroom

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Emma Appoints ExactTarget Co-Founder Peter McCormick to Board of Directors

McCormick brings career expertise in enterprise sales, marketing and automation

Nashville, Tenn. – August 16, 2016 – Emma, a provider of best-in-class email marketing software and services, today announced Peter McCormick, co-founder of ExactTarget (now Salesforce Marketing Cloud), has joined its board of directors. McCormick brings more than 16 years of enterprise sales and marketing experience to the board and will help strengthen Emma’s already robust email marketing solutions for midmarket and enterprise organizations.

McCormick co-founded ExactTarget in 2000. Over 13 years, he held numerous executive positions at the company with responsibility for corporate development, global operations, partner development, services, products and marketing. Under McCormick's leadership, ExactTarget grew to $400 million in revenue and more than 2,000 employees, resulting in a successful NYSE IPO in 2012 and acquisition by Salesforce for $2.5 billion in 2013.

In addition to Emma, McCormick is an independent director at Booker Software, Clicktale, Smartling and Offerpop.

“Peter is a pioneer in the marketing world," said Clint Smith, co-founder and CEO of Emma. “His guidance as we continue to evolve our product, expand our team and grow our global client base will be invaluable.”

McCormick’s appointment to the Emma board continues the forward momentum for the Nashville-based software company. Emma has measured unprecedented growth during the past year, raising $5 million in capital, increasing its staff by 50 percent and continuing to roll out several new product enhancements. Emma also hosted its second sold-out Marketing United conference, welcoming more than 700 marketers from around the world to Nashville in April.

“Emma has a valuable product and an extremely loyal customer base to build on," said McCormick. "But more than anything, it's the Emma team and culture that drew me to them. Clint and his group have big plans for the future, and I'm excited to be part of it all."

Prior to ExactTarget, McCormick held sales and channel development leadership positions with Divine, Inc., Target, Inc. and Steelcase, Inc. He earned a bachelor’s degree in finance and a Master of Business Administration from the University of Minnesota.

About Emma
Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Through tailored editions of its platform for businesses, franchises, retailers, universities and agencies, Emma offers enterprise-level capabilities in a team-friendly experience that's simple and enjoyable. Headquartered in Nashville, and with offices in Portland, New York and Melbourne, Emma powers the marketing of more than 50,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit, follow Emma on Twitter or find us on Facebook.

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