For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

The Emma Newsroom

Press Releases

Email Marketing Pioneer Emma Announces Ecommerce Platform Integrations

Integrations with leading ecommerce tech providers allow for more targeted and effective email marketing to retail segments

(NASHVILLE, TENN. – September 21, 2017) Emma, a provider of best-in-class marketing software and services, today announced new ecommerce integrations with leading commerce technology brands Shopify, Magento, WooCommerce and Volusion. The integrations, available now through Emma’s leading marketing platform, allow brands to sync customer purchase and order data to create retail-based segments that drive more targeted and effective email marketing.


Often marketers find it difficult to connect their ecommerce platform to their marketing platform, leading to a disconnect in customer information between the two. With the inability to keep customer purchase data and marketing data in one place, it’s difficult to evaluate the impact their marketing has on their customers’ purchase activity. With these new retail integrations from Emma, brands are now able to effectively target and message customers using data stored in both platforms. As a result, retailers can send their customers personalized marketing campaigns based on purchase history and effectively drive more sales.


“Today’s marketers are often focused purely on opens and clicks. With the help of Emma and its strong integrations with leading ecommerce companies, brands can better see the impact of their marketing efforts—far beyond the clicks—and surface both purchase activity and ROI driven from email marketing efforts,” said Cody Bender, VP of Product Marketing and Deliverability at Emma.


Added benefits that the ecommerce integrations provide include the following:

* Enable more targeted and relevant segmentation for retail-based customer data— products and categories, amount spent, and number of orders—to drive higher engagement and return.

* Take the guesswork out of using ecommerce data through proven pre-built retail segments that allow for immediate segmenting and targeting.

• Help customers make a purchase by delivering targeted and timely messages when they have the highest potential to convert.

• View order data and order status in Emma to better understand customers’ purchase activity and get a complete look into future marketing opportunities.

• Trigger automated workflows based on purchase history field changes.

• Generate revenue with more targeted and relevant messaging.

“Today’s customers expect and deserve great emails. Our ability to craft thoughtfully targeted messages based on what our customers have already purchased allows us to do just that,” said David Tyler, director of digital commerce for premium merino wool sock brand Darn Tough. “With Emma’s Shopify integration, we are able to send thoughtfully relevant messages that demonstrate our respect for our customers’ time.”

With Emma’s professional services team, marketers get access to experts who can help them create email programs that build long-term brand loyalty, maximize the success of marketing and drive the best possible business results. If moving from another platform, Emma experts also can move existing data into the new Emma account and get the ecommerce platform integrated. Visit to receive more information on the ecommerce integrations and learn how Emma helps turn first-time buyers into loyal customers.


Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more timely, personalized and effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work. 

We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Review our cookie information to learn more. You can manage your cookie preferences at any time.