Email Marketing Pioneer Emma Announces Ecommerce Platform Integrations
Integrations with leading ecommerce tech providers allow for more targeted and effective email marketing to retail segments
(NASHVILLE, TENN. – September 21, 2017) Emma, a provider of best-in-class marketing software and services, today announced new ecommerce integrations with leading commerce technology brands Shopify, Magento, WooCommerce and Volusion. The integrations, available now through Emma’s leading marketing platform, allow brands to sync customer purchase and order data to create retail-based segments that drive more targeted and effective email marketing.
Continue reading Emma Announces First-Ever Roadshow Focused on Winning the Email Inbox
Together with Emma’s strong partner and client network, the email marketing pioneer will host events in Austin, Denver, Boston and Chicago
NASHVILLE – (August 17, 2017) – Emma, a provider of best-in-class marketing software and services, today announced the full lineup of its first-ever Roadshow. Following the success of its third annual Marketing United conference, Emma, along with Sparkfly, Torchlite and ReviewTrackers, will be heading to Austin, Denver, Boston and Chicago in August and September to discuss the state of marketing and provide practical advice to help marketers be more successful.
Continue reading Emma’s 2017 Email Marketing Report Reveals Marketers Struggle with Conflicting Priorities
Marketers feel torn between meeting increased customer expectations and internal demands to show ROI
(NASHVILLE, TENN. – June 7, 2017) Emma, a provider of best-in-class marketing software and services, today released its 2017 Email Marketing Industry Report. The report answers the question “What’s driving today’s marketers?” by drawing upon a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference.
Continue reading Emma Expands Product Offering with Launch of Landing Pages at Sold-out Marketing United Conference
Nashville-based software company releases new features designed to help marketing teams drive better business results
(NASHVILLE, TENN. – April 21, 2017) Emma, a provider of best-in-class marketing software and services, today unveiled a suite of new product features including landing pages, A/B content testing and an interactive marketing calendar. Emma made the announcement in front of a sold-out crowd of 900 attendees at Marketing United, its industry-leading conference for digital marketers.
Continue reading Emma’s Marketing United Conference Announces A Bold Lineup of Speakers, Expects Biggest Year Ever
NASHVILLE-BASED MARKETING SOFTWARE COMPANY BRINGS BRANDS LIKE NETFLIX, PIXAR, NIKE AND MORE TO THEIR THIRD-ANNUAL MARKETING CONFERENCE
(NASHVILLE, TENN. – JANUARY 6, 2017) Emma, a provider of best-in-class email marketing software and services, today announced the 2017 lineup of keynote speakers at their third-annual Marketing United conference.
Continue reading Emma Awards Free Email Marketing For Life To 25 Nonprofit Organizations
ANNOUNCING THE 13TH ANNUAL EMMA 25 HONOREES
(NASHVILLE, TENN — December 21, 2016) - Emma, a provider of best-in-class email marketing software and services, today announced this year’s Emma 25 recipients, which were carefully selected by Emma staff members from a pool of over 300 qualified applicants.
Continue reading Emma Adds Two More Industry Veterans to Leadership Team
Marketing software company hires Ethan Zoubek as chief revenue officer and Wellford Dillard as chief financial officer
(NASHVILLE, TENN. – December 7, 2016) Emma, a provider of best-in-class email marketing software and services, today announced the hiring of Ethan Zoubek as chief revenue officer (CRO) and Wellford Dillard as chief financial officer (CFO). Both executives bring a wealth of industry experience and expertise to Emma’s leadership team.
Continue reading Emma Hires Jeff Middlesworth as Chief Product Officer
Marketing software company taps the former Senior Director of Marketing Automation at Salesforce Marketing Cloud to lead product and engineering
(NASHVILLE, TENN. – October 12, 2016) Emma, a provider of best-in-class email marketing software and services, today announced the hiring of Jeff Middlesworth as the company's chief product officer. Middlesworth is the former senior director of marketing automation at Salesforce Marketing Cloud (formerly ExactTarget) and brings more than 15 years of enterprise product development experience to Emma.
Continue reading Emma brings advanced email automation to marketing teams with launch of Emma Plus
New platform signals major marketing automation move for software provider
(NASHVILLE, TENN. – September 8, 2016) Emma, a provider of best-in-class marketing software and services, today announced the official launch of Emma Plus, a product offering designed to bring advanced email automation capabilities to marketing teams of all sizes.
Continue reading Emma Appoints ExactTarget Co-Founder Peter McCormick to Board of Directors
McCormick brings career expertise in enterprise sales, marketing and automation
Nashville, Tenn. – August 16, 2016 – Emma, a provider of best-in-class email marketing software and services, today announced Peter McCormick, co-founder of ExactTarget (now Salesforce Marketing Cloud), has joined its board of directors. McCormick brings more than 16 years of enterprise sales and marketing experience to the board and will help strengthen Emma’s already robust email marketing solutions for midmarket and enterprise organizations.