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Giving backone email, classroom, and tree at a time.

Students in Ms. Elam's preschool class show off the colorful literacy supplies we helped provide.

Funding projects to help kids learn

At, teachers post projects that fall outside of their budget, and donors can choose (hence the name) to fund all or a part of it. The kids write back to say thanks, resulting in lots of sweet cards, notes, pictures and the occasional weepy Emma staffer. We began regularly supporting in March of 2008 but launched a new giving program in 2011, donating $5 in honor of each new customer. All told, we’ve helped more than 16,000 students in 37 states.

Check out projects we've funded here, and see how you can help at

2011 honoree Classical Revolution PDX strives to make classical music more accessible in Portland.

Giving away Emma accounts to small nonprofits every year

Starting in 2003, the annual Emma 25 initiative awards free Emma service to help small, deserving nonprofits do more to reach their donors and supporters with email marketing. Charitable causes from around the world apply, and we select 25 to honor with a lifetime of free Emma service. In 2013, we're celebrating ten years of Emma 25 by awarding free email marketing service for life to 100 honorees.

Get to know the 2013 Emma 25 honorees »

Josefina lives in the Philippines and is growing her sari-sari store to save money for her children’s college

Providing loans to small businesses through Kiva

Every month, a revolving group of Emma staffers distributes a contribution at, which helps helps small business owners and entrepreneurs in developing countries. But here's the twist: at Kiva, you don’t donate. You lend. The loans tend to be small — $100 might help a shop owner add a new offering, say. And nearly all of the money loaned gets paid back in full, which helps us keep financing more loans.

You can check out some of the folks we've helped recently here.

We partnered with Nashville nonprofit Soundforest to plant some lovely saplings in our neighborhood.

Voting for trees, and planting them, too

In the spring of 2007, we decided to plant some trees. After all, trees are tall and leafy, and we like them. So for Arbor Day, we asked pretty much everyone we know to vote YES for trees, because why wouldn't they, and for each vote — up to 5,000 — we planted a tree. It was so much fun that we started planting five trees for each new customer in 2009, an effort that brought more than 53,000 trees into the world. That's a forest, people.

Emma staffers take to their bikes in the annual Jack and Back race to raise money for MS research.

Supporting the things our staffers care about

We also look for ways to support the organizations and events our staffers are involved in, by riding bikes to raise money for MS research, and scaring the beheyhey out of kids at a community center's Halloween carnival, and sponsoring events on the environment, sustainability and the like. As a small — but growing — company of roughly 100 staffers, you can bet this part of our community work will only grow over time.

Emma Agency LAL Computers gave her account to Dreams with Wings, which serves people with disabilities.

Helping our agency partners give back

Many marketing, design and consulting firms use the Emma Agency platform to offer stylish email marketing services to their clients. We set up every agency with a free account that can be used for whatever deserving charity they choose. We call it our Good Works account, and it helps our agency partners share in the spirit of Emma 25 and give a little back themselves.

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