It has never been more important for marketers in higher education to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the universities: whether they are current, future, or past students. The breadth of data, combined with advice and supporting content will empower higher education marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

After abrupt digital transformations were implemented to support remote learning, higher ed now has the opportunity to leverage their technology to engage students and alumni, answer their needs, and move forward in a new and differentiated way— this report is a must for any forward-thinking higher-ed marketer.