Innovation doesn’t have to be costly or time consuming. In fact, we found that marketers are capitalizing on their innovativeness by investing in new tactics, looking for innovation, and upping their design and messaging game during this year’s holiday season. This guide provides insights about what small marketers are planning this year based on an email marketing survey we conducted.
“I subscribe to so many different marketing emails in order to see what other people are doing. It’s really important to do the research to understand how to compose a really effective email with the right messaging, design, and call to action in the right place. You don’t want to waste people’s time.”
– Randi Sirkin, VP of Creative Services, Starr Restaurants