SUBMIT A GUEST POST

Emma’s email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across all departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email.

The Emma website is loved by marketers all over the country as a source of valuable, actionable email marketing content. We are always looking for guest contributors to lend us their expertise and help provide value to our audience.

Before you submit, please review this entire page to make sure that your guest post fits Emma’s requirements.

WHAT WE PUBLISH
Topics must relate directly to email marketing and complementary digital marketing channels. Examples include email best practices, data-driven marketing, A/B testing, personalization and segmentation, marketing automation, subject line ideas, design tips, email metrics, copywriting for email, common email mistakes and how to fix them, etc.

GUEST POST GUIDELINES
Please follow our guest post guidelines to ensure your guest post fits Emma’s tone and provides value to our audience:

  • Original content only
  • Minimum 1500 words
  • Tone is conversational, positive, encouraging, and fit with the voice of our other blog posts. Negative examples, such as “what X site is doing wrong” do not fit our blog tone
  • Benefits of reading are spelled out in the introduction
  • Plenty of headings are used
  • Post is actionable and educational
  • Post includes multiple relevant, helpful examples including visuals. A great place to find these is this email gallery or your own inbox! You can also find examples on websites like Really Good Emails, Milled, or even Pinterest (with credit, of course).
  • All advice is backed up with research and case studies that are cited (with links)
  • Contains at least three additional links to outside sources and no more than one link back to your site max within the content of the post.
  • Anything that comes across as “spammy” or overly self-promotional will be edited to our discretion.
  • Post ends with a short conclusion section
  • Images are high quality and are delivered in a Google Drive folder.
  • Post is sent in a Google Doc with edit access provided

NOT-SO-FINE-PRINT
You represent and warrant that the blog post content you have submitted or provided to us (the “Blog Post”): 1) is accurate and true; 2) does not infringe on any third party copyright, trademark, patent, trade secret, or other proprietary rights; 3) has not been recycled or copied, in whole or in part from any other work, including any of your own previously published work; 4) does not contain any confidential information or trade secrets of any third party; and 5) includes any and all required attributions where applicable.

In exchange for our consideration for potential publication of your Blog Post, you grant us full ownership of the Blog Post. Once submitted, you may not, and you may not authorize others to, use, copy, release, reproduce, distribute, or publish the Blog Post, in whole or in part, without our express written consent. For clarity, the foregoing shall not apply to sharing a link to the Blog Post published by us.

We reserve the right to: 1) refuse publication of any Blog Post submitted to us for any reason in our sole and absolute discretion; and 2) edit, modify, adapt, update, republish any Blog Post at our sole and absolute discretion, including but not limited to, by inserting additional links, calls to action, and downloadable content.

You understand that your submission of any Blog Posts to us and/or our publishing of the Blog Post does not constitute an employment relationship and you are not serving as our employee, agent or representative.