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send some emails,
do some good.

Emma 25 is one of our favorite annual traditions. Each year, we recognize the amazing work of small nonprofits by awarding 25 deserving organizations with a free Emma account for life. Yep, free for life. We’re accepting applications through December 15th, so apply now or spread the word to your favorite nonprofit!

Apply now

Enter your nonprofit for a chance to win a free account.


Tell your favorite organization to apply before Dec. 15.


Years Strong


Free Accounts to Date


Millions Emails Sent

Lives Changed

How it works

Keep your data in sync

step 1

If you’re a 501(c)(3) or international equivalent and have 10 or fewer full-time employees, congrats! You're eligible to apply. And if you’re not, nominate a nonprofit that is so they can apply.

step 2

After the December 15th deadline, our Emma 25 committee will review all eligible applications and select the 25 organizations that will win a free (and fully featured) Emma Pro account for life.

Segment using customer data
Drive higher conversions

step 3

Time for the fun part! We’ll announce the honorees on January 8th. Then, we’ll get in touch with each honoree to give them all the info they need to get up and running with their new account.

Meet the fabulous organizations selected as last year’s Emma 25 honorees

See past honorees

Our adoptions, donations, volunteer interactions, and overall visibility have increased after using our Emma account and we are so appreciative to have been given this opportunity!” TANYA WILLIS Agape Animal Rescue

See why nonprofits love Emma

Win a free Emma account for life

Apply to Emma 25 before the December 15th deadline or nominate your favorite nonprofit to enter. It only takes 5 minutes, tops.

Frequently Asked Questions

When is the application deadline?

We’re accepting applications now through December 15. But no reason to procrastinate – the application process only takes 5 minutes, tops.

What nonprofits are eligible?

If you’re a 501(c)(3) (or have applied to be one) and have 10 or fewer full-time employees, congrats — you’re eligible. Existing Emma customers are welcome to apply, and we happily accept applications from nonprofits around the world.

What do the honorees get?

Emma 25 honorees receive a free Emma Pro account for a lifetime. Here’s what’s included:

  • Unlimited sending to up to 5,000 contacts per month.
  • 1 account user
  • Drag & drop email editor
  • Hundreds of customizable email templates
  • List segmentation tools
  • 1 automated workflow
  • Email signup forms
  • Real-time analytics
  • Dynamic content
  • A/B content testing
  • Built-in integrations
  • Metric and Guestbook apps
  • Unlimited email & phone support

When will you announce the winners?

We’ll send an email to all applicants announcing the honorees on January 8th, so stay tuned to your inbox!

Can I still apply if I don’t have an email list yet?

Yes! Emma comes with email signup forms so you can build your email list when visitors come to your site. Also, Emma is a permission-based service. That means we help you stay in touch with folks who’ve asked to receive updates from you, but we don’t provide (or let you send email to) lists that you’ve purchased or rented.

How can I participate if I’m not a nonprofit?

Help us spread the word! You can nominate your favorite organizations or share Emma 25 with your networks on Facebook and Twitter.