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send some emails,
do some good.

Emma 25 is one of our favorite annual traditions. Each year, we recognize the amazing work of small nonprofits by awarding 25 deserving organizations with a free Emma account for life. The time to apply this year has come and gone, and we’ll announce the honorees on January 8. We’ll begin accepting applications for next year’s Emma 25 in November 2018. Cheers!


Years Strong


Free Accounts to Date


Millions Emails Sent

Lives Changed

How it works

Keep your data in sync

step 1

If you’re a 501(c)(3) or international equivalent and have 10 or fewer full-time employees, congrats! You're eligible to apply. And if you’re not, nominate a nonprofit that is so they can apply.

step 2

After the December 15th deadline, our Emma 25 committee will review all eligible applications and select the 25 organizations that will win a free (and fully featured) Emma Pro account for life.

Segment using customer data
Drive higher conversions

step 3

Time for the fun part! We’ll announce the honorees on January 8th. Then, we’ll get in touch with each honoree to give them all the info they need to get up and running with their new account.

Meet the fabulous organizations selected as last year’s Emma 25 honorees

See past honorees

Our adoptions, donations, volunteer interactions, and overall visibility have increased after using our Emma account and we are so appreciative to have been given this opportunity!” TANYA WILLIS Agape Animal Rescue

See why nonprofits love Emma