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Email Marketing’s Smartest Toolset

Connect your data, build your audience, and do your most successful marketing ever

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Advanced Automation: the right email, right on time

The best email marketing is personal, relevant, and timely. With Emma’s Advanced Automation suite, you can check all three boxes — and in less time.

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Advanced Automation, welcome series

Day 1Welcome Email

Advanced Automation, personal emails

Day 3Targeted Offer

Advanced Automation, newsletters

Day 5Helpful Content

Create targeted campaigns based on customer behavior

From website visits to recent purchases, Emma converts customer data into automated email that’s super relevant and super timely.

Deliver the perfect follow-up email

With Emma’s branching logic, whether or not someone opens an email or clicks a link becomes the catalyst for the next campaign.

An easier way to segment

Unlock your data and power more targeted email using Emma Audience and the most intuitive segment builder in the game.

Dynamic Content: one email, countless possibilities

Dynamic Content lets you deliver unique content to each subscriber, all from one email. It’s ultimate personalization at scale.

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Take the guesswork out of your marketing

content a/b testing

A/B test content variables — CTAs, image placement, content length, subject lines, and more — with a small percentage of your audience, and then send the winner to the rest of your list. Sure beats trial and error.

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Create a landing page in no time flat

landing pages

Build great landing pages as easily as you make an email with our drag and drop editor. And the best part? You can publish them in a single click. No development time or external teams required.

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You in the designer’s seat

drag and drop editor

Drag and drop editor

Our creative tools keep you focused on great content, not waist deep in help documentation. And hey, they’re pretty fun to use, too.

code Your own HTML in partnership with Litmus

Code your own html

Use our Code Your Own template builder and Litmus Inbox Preview to design, test, and send custom HTML emails that fit your style and look great in any inbox.

Grow a quality email list faster

Lightbox forms let you choose just the right time to ask for an email address. You decide when, where, and after which action you’d like them to display and build your audience.

Lightbox Forms

Unique insights into what’s working

Emma’s one-of-a-kind response results tell you more about your subscribers and give you clear next steps (and they’re easy on the eyes).

Response Dashboard

Emma’s precise, insightful reporting helps you learn about your audience and use your data to get better results every time you send an email.

Mailing Score

We created a new metric to make it easier to see email performance at a glance, share your results, and benchmark against past mailings.

Click Map

We’ll show you where people are clicking within the context of your actual email (on both desktop and mobile) so you can see what content works best.

Get results on the go with Metric, our free mobile app

Watch your response metrics roll in, compare campaigns on a leaderboard, and share your results with your team.

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Build your email list from anywhere with Emma Guestbook

Banish signup legal pads, clipboards, and that fishbowl full of business cards for good. Emma Guestbook lets you collect email subscribers easily and in style, even when you're not online.

app for iOS
Emma Guestbook, grow your list

We connect with the services you count on to run your business.

Emma partners with the best apps in the business to ensure that wherever your data lives, you can use it to power highly targeted campaigns that get results.

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Send email they can’t wait to open.

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