Split Test Showdown | Emma, Inc.

Can you spot a great subject line? With the launch of our email subject line split testing feature, we're challenging you to choose the best subject line from a few real Emma-powered email campaigns, and maybe a few not-so-real ones, too.

Which subject line won?

This announcement of Emma's promoted seasonal holiday design to our own customer community.

A

Emma's fall templates are free and ready in your account
Select

B

Free fall templates + a video of how we made the email you're about to open
Select

C

Fall design is here: free templates + affordable custom design
Select

Here's the winner:

Next question »
Which subject line won?

Mountaineers Books sent this email to customers to support Hurricane Sandy relief.

A

$3 per order donated to Sandy Disaster Relief this weekend
Select

B

Orders this weekend give back to Sandy Disaster Relief efforts
Select

C

Mountaineers Books gives back -- $3 of each order donated to Sandy Relief efforts
Select

Here's the winner:

Next question »
Which subject line won?

In 1980, prog-rock band Rush targeted the female segment of their audience with this email.

A

Hey Sandy, did you want some Rush stuff?
Select

B

Treat yourself! Official Rush robes now available in Necromancy Pink
Select

C

Today's Mom Sawyer: Mother's Day savings on all cassettes!
Select

Here's the winner:

Next question »
Which subject line won?

This monthly newsletter from Neighborhood Link offered resources for neighborhood association leaders.

A

Neighborhood Link November Newsletter
Select

B

Increase Your HOA Dues-Neighborhood Link Newsletter
Select

C

Invite Neighbors Into Your Home-Neighborhood Link Newsletter
Select

Here's the winner:

Next question »
Which subject line won?

This email of ours announced Emma 25, a program that invites nonprofits to apply for free email service.

A

Help us find this year's Emma 25 honorees.
Select

B

It's Emma 25 time: We're giving away free email service!
Select

C

Emma 25 is here: help a small nonprofit win free Emma for life.
Select

Here's the winner:

Next question »
Which subject line won?

Let's just say Stevie Nicks sent an email newsletter to her U.S. fan base in 1981.

A

Ooh, baby, ooh. I said ooh: Stevie is coming to the States!
Select

B

Tips from Stevie: Top 5 places to stick some feathers
Select

C

Tambourinsanity!
Select

Here's the winner:

Next question »
Which subject line won?

This email invited select Ohio State University students and staff to attend a panel discussion about challenges for female employees.

A

Discuss Unique Challenges Facing Women November 26
Select

B

Join Us: Women in Leadership Panel
Select

C

You're Invited: Panel Discussion with University Leaders
Select

Here's the winner:

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Ready to try some split testing of your own? Try Emma's new feature (here's how), and then read these five tips from our friends and testing experts at Brooks Bell Interactive to set up subject line tests that bring you more opens, conversions and, of course, cookies. And by cookies, we mean insights about your subscribers. Which is perhaps even tastier.

Get scientific.

First, start with observation and research. For email marketing, this means analyzing data and reviewing current subject lines.
Read more...
Identify goals.

Determining your business goals at the outset will help ensure that your testing campaign will be worth your time.
Read more...
Batch test first.

Conducting your test on a small sample of your subscriber list can be a smart way to maximize results.
Read more...
Test one variable.

Learnings aren't clear when you test more than one variable at a time, because you aren't able to tell which one made a difference.
Read more...
Be consistent.

The real challenge for email marketers is creating a compelling subject that is consistent with your email and landing page.
Read more...

Who's Emma?

Glad you asked. Our email marketing service helps you create and send stylish email campaigns, with stunning design, exceptional service and easy-to-use tools (like subject line split testing). Learn more.

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You did it!

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Watch split testing in action:

Not yet an Emma customer?

Get scientific.

Identify goals.

Batch test first.

Test one variable.

Be consistent.

Who's Emma?