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Emma Services

Our services team is dedicated to your marketing success. Our in house experts are ready to dive in and help you get the maximum value from Emma and drive the best possible results for your business. Below, you’ll find a list of our popular services. We also build custom packages tailored to virtually any of your business needs!

Explore services
 
  • Strategy
  • Creative
  • Technical
  • Training

Dedicated Email Marketing Expert

We’ll pair you with an email expert to help you create more engaging emails and save time in the process. Your expert will get to know the ins-and-outs of your brand’s goals to develop an effective strategy that delivers the results you’re looking for.

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Strategy

Get better results through smarter marketing

Content Workshop

Learn the latest email best practices and how to create engaging emails that stand out in your audience’s inbox.

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List Segmentation

Work with our email experts to organize your list into dynamic segments to ensure you’re getting the right message in front of the right people.

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Performance Workshop

Take a deep dive into your account to optimize your results. We’ll develop a custom strategy for sending engaging and effective emails, segmenting your audience, automating emails and growing and maintaining the health of your list.

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Email Creation

Our creative geniuses will use best practices to create an effective, stylish and easy-to-read email using your content.

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List Import

We’ll build or update your email audience, including custom fields, using your Excel or CSV files.

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Automation Setup

Our strategists will map out and implement effective automation workflows for your onboarding, engagement and lead nurturing email series. And we’ll train your team in the process.

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Dynamic Content Setup

Our team of experts will create a custom strategy to send tailored, targeted and relevant emails to your subscribers. We’ll also set up reusable Dynamic Content code, and train your team to take over the reins.

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Import, Create and Review

An email expert will import your subscriber list, craft a send­ready email and review your results.

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Copywriting

Work with an Emma specialist to create an email with compelling copy, a clickable subject line and an irresistible call to action.

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Copywriting Training

Work with an Emma specialist to optimize your messages for the inbox. Learn the latest email copywriting best practices, from the subject line to the call to action. The training is tailored to your industry and unique needs.

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Delivery Deep Dive

A how-to consultation with a delivery expert covering authentication, best practices for list health, and methods to track and optimize your subscriber engagement.

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Creative

Stand out in the inbox with engaging design

Frame

An Emma designer will create a custom template frame based on your brand. Includes header, footer, background, font styles and a custom selectable color palette.

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Custom Template

An Emma designer will create a ready-to-send mailing based on your brand and incorporating your copywriting. Includes template frame and designed content layout.

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Specialized Campaign

An Emma designer will craft a ready-to-send, intricate, single-purpose email with a highly customized graphic design. This includes frame, full content layout, custom graphics, and any potential custom coding.

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HTML Coding

Our HTML/CSS gurus will take your email design and code a flexible, mobile-optimized template.

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Custom Graphics

Increase your audience’s engagement by pairing up with an Emma designer to craft unique, high-quality, visual content tailored to your brand and message.

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Technical

Connect your customer data directly to Emma

Salesforce Integration

Our integration experts will connect your Salesforce.com account to Emma for seamless, two-way data syncing and powerful reports.

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Custom Integration

Our technical team will quote, design and build a custom integration with your subscriber data.

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Advanced API Support

An engineer will work with your developer to troubleshoot or debug your API calls.


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Signup Form Setup

Constantly growing your list is the best way to have an engaged audience. Our technical team will create, style and install a custom sign­up form directly on your website.


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Training

Learn the ins-and-outs of Emma’s features

Team Training

Our experts will train your team to get the absolute best results from your Emma account. We’ll design and deliver a training package that fits your unique needs, including anything from basic editor usage all the way up to advanced Dynamic Content and Automation implementation.

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Template Coding Kickstart

Our production designers will code and install a custom mobile-optimized email template within Template Builder, and then guide your team through the template code and best practices. For an additional $249, we’ll also deliver a personalized, narrated video to use as an evergreen training resource.

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Automation Training

Get personalized automation training and a walkthrough of best practices and tips for you and your team.

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Dynamic Content Training

Learn how to use Emma’s Advanced Dynamic Content feature to give each subscriber a personalized experience in the inbox, all with just one email.

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By signing up, you’re allowing Emma to occasionally email you helpful marketing tips. You can unsubscribe anytime.