Emma account how-to
Creating autoresponders
Unlike a large-group mailing with a single send-off, trigger emails are sent automatically whenever a specific event occurs. There are the four event styles to choose from: when someone signs up to receive your emails, when someone has a birthday or other date-related event, when someone clicks a link in a previous campaign or when someone completes a survey. You can also create a trigger series, in which, say, someone who joins your list receives a succession of follow-up emails once a week.