Emma account how-to
All about Campaigns
Your campaigns section is where you'll create stylish HTML campaigns and send them to your audience members. In the following pages, you'll learn more about using your brand stationery and layout options, setting up trigger campaigns, making use of your document and image libraries, and more.
- How to find the drag & drop editor in your Emma account - A visual guide
- Using Emma with your social accounts - All the ways your email marketing efforts can get their time in the social spotlight
- New customer guide - All the steps you need to set up your account and send your first mailing
- Video tutorials for the drag & drop editor - The how-tos of creating and sending your mailing
- Proofing, testing and sending - now with Split Testing - Prepping your email and sending to your audience
- Getting started with Emma’s editor - Steps to creating a new mailing
- Choosing a template - Selecting a template for your mailing
- Customizing your layout - In the drag & drop editor, you're in the designer's seat
- Adding and editing text - Customizing your copy
- Adding personalization - Personalizing your mailing with name, company name and more
- Adding and arranging images - Uploading, removing and aligning images
- Using the image editor - Cropping, enhancing and applying style to your campaign images
- Top ten HTML tips - A list of our top ten tips & recommendations for building your own HTML campaigns
- Creating links in your campaign - Making your text and images clickable
- A few important reminders for coding your own HTML - Can-Spam compliance, building & testing code and more
- Using your image and document libraries - Storing files to use in your campaigns
- Basic format for your own HTML emails - Building your content within table structures
- Using HTML code in your campaign - Reviewing options to use your own HTML
- Nested tables and div tags in your own HTML - Nesting your content in tables and working with tags while building a freestyle campaign
- Reviewing and editing your plaintext - Making sure your plaintext copy is in tip-top shape
- Padding, margins and email width - How to ensure proper placement of text and images when building your own HTML
- Styling, backgrounds and alignment - Adding flair to your own HTML campaigns with fonts, background colors and more
- Sending a trigger or autoresponder - Setting up an email to send based on a date or action
- Image specs for your own HTML campaigns - Image specifications, hosting, maps and more
- Other considerations for your own HTML campaigns: Personalization, smart tags and links - More tips for building freestyle campaigns
- Which mail programs and browsers support your HTML? - Knowing how your code will render in various environments
- Mobile tips and deliverability considerations when using your own HTML - Tips & standards for mobile, JavaScript, Flash and more
- How to use Emma’s social sharing feature - Enabling social sharing, reading share results and more
- Starting a new survey - Survey basics, including choosing a template and setting a text style
- Adding and editing survey content - Building your survey and editing the thank you message
- Previewing, publishing and promoting your survey - Preparing your survey for public view and inviting survey-takers
- Reading your survey’s response - Seeing what your survey-takers had to say
- Survey FAQs - Frequently asked questions about Emma's survey feature
