Emma account help & how-to
All about Response
Here's where you'll learn how your audience is responding to the campaigns you've sent. Use this section to learn more about each activity Emma is tracking, including opens, clicks, forwards, bounces and opt-outs.
Email delivery part 1: Emma delivers to servers
Get a sense of Emma's response page and how email delivery works from sender to receiving server.
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Understanding delivery at the server level
emails sent, received, in progress and bounced
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How to whitelist Emma
What to do if you're not receiving Emma emails internally
Email delivery part 2: Servers deliver to inboxes
Once your email reaches the inbox, we track opens, clicks, shares and more.
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Understanding your mailing response numbers
Reviewing opens, clicks, shares, new signups and opt outs
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Interactive charts
How to read and use Emma's interactive charts
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Managing your trigger results
Viewing results and canceling your triggers
Do more with your response
Export, save and compare responses to understand trends over time.
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Exporting your mailing response to Excel
Viewing your mailing response in Excel
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Comparing multiple mailings
See how the numbers stack up among up to 5 mailings
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Saving mailing results as searches
Targeting people who opened, clicked, or bounced
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Publishing your mailing online
Archiving your campaign on the web or in an email
