Go from start to send in 15 minutes, unless you take an ice cream break
Welcome to Emma! We're thrilled to be your partner in email marketing. Let's get started, shall we? Log into your account and take a look around. You'll see three simple sections:
Audience: Where you'll add, organize and segment your subscribers (and watch your email list grow)
Campaigns: Where you'll create email campaigns, surveys and autoresponders that reach your audience on the right schedule
Response: Where you'll track the effectiveness of your campaigns through opens, clicks, social shares and more
Where the open rate comes from -- and what's not included
To understand who's included in the open rate, it helps to understand how Emma's tracking works. So here goes: The HTML version of your Emma campaign includes images, like your logo, that display when the recipient opens the email. Well, there's an invisible image in the HTML campaign that doesn't display but which gets 'called' just like the real images. A person opens your email, and the campaign calls our server to request the images. 'Hey, I need an image,' it might say. Emma's server delivers the image and counts the email as having been opened.
Each step of the email process -- including its delivery -- should be stylish
At Emma, we focus a lot of time and attention to make sure we're getting the highest rate of delivery possible for our customers. It means making sure our emails are reaching their destination servers, and that from there we've put our customers in the best position possible to get the mail delivered right to their recipient's inboxes. It's a big part of the job and a big reason why companies turn to Emma for help.
Along with a few quick tips, we’ve got examples of some good (and even better) subject lines
A well-crafted subject line can certainly improve your campaign's results. Because not everyone turns their preview panes on by default, it's often your one chance to convince a reader to stop and read rather than move on or delete. But how does one master the art of the effective subject line, or the art of bowling, for that matter? Here are five ideas to get you started. Bowling tips will follow in a separate article.
A how-to on building your audience list, from signup links to getting everyone's friends involved
Perhaps you've got an email list of less then 1,000 folks, and you're feeling envious of email marketers with lists in the thousands and thousands. Wait a sec, now. A good house list of 200 names is nothing to sneeze at. And if there is sneezing, it is only light sneezing, not the wet, gross kind of sneezing that makes people afraid to shake your hand for a week.
The important part is that you've started. You've got an audience that's interested in your business and a way to interact with them, and now you're thinking creatively about how to expand it. So here are a few ideas to get you started.