With search and segment, you're able to dial into specific details about your audience and their actions. Here are four ways you might put search and segment to work.

While Emma's not considering a bid for Senate (yet), we do have a few thoughts for folks like you who love the thrill of watching results roll in -- especially if you'd like to see your open and click-through rates grow over time. Here are five tips for increasing your response results.

Can-Spam lays out some very basic guidelines designed to widen the gap between legitimate email marketers (like you) and the dredges of the junk-mail underbelly (not you). The law, which pre-empts the myriad state laws on the books (whew) and gives everyone four months to be compliant, does not apply to "relationship" emails (like account updates or invoices you send to paying customers or newsletters you send to paying subscribers) but squarely targets "commercial" emails -- basically any email designed to promote a product or service.

A well-designed email is a great place to show off your brand, and a campaign that's easy on the eyes -- and a pleasure to read -- builds trust and loyalty with your readers. So if creating great-looking campaigns is one of your style goals this year (along with other fashion mantras of "less spandex" and "maybe not so much on the fringe there, tiger"), then we're happy to share what's hot in email design here at Emma. Here are ten trends to get you started, and yeah, good call on the fringe.

If you've signed up for an Emma account, you likely care about reaching your subscribers -- and growing your email list. Maybe you've created a signup form to post on your website, blog and Facebook page. But have you taken the time to perfect the subscriber experience?

This might strike you as odd, but the email signup form often foreshadows for your audience the content they can expect to receive from you. If you don't give much thought to your signup form, it could mean that your audience expects your emails to be similarly lacking. On the other hand, if you take the time to give shape to the signup process, subscribers will know that you care about their reading experience every step of the way.