A lot of you, I imagine, are probably like me: creative folks without formal design training, but a sharp eye for what looks good; protectors of your brand's image because you get why it's crucial; and professional multi-taskers who don't have time for games.
Enter Emma's email templates, which speak my love languages of beauty, efficiency and control. At first glance, the gallery is a bunch of email eye candy you can use right out of the box – and don't get me wrong, that's super useful for the stylish gal on the go. But the real trick is to remember that you're the one now in the driver's seat (or the designer's seat, as it were).
Take a closer look, and you'll see that most of those templates let you upload your own logo, customize the colors and add your brand's tagline – and that's on top of the inherent flexibility of the drag & drop content editor.
We're on a design mission to build a lovelier world. One email template at a time. And now we need your help, email creators everywhere. Ready to take on the challenge? It's all about creating swoon-worthy, traffic-stopping emails that look great in every inbox. Follow these eight steps, and you're well on your way.
Go from start to send in 15 minutes, unless you take an ice cream break
Welcome to Emma! We're thrilled to be your partner in email marketing. Let's get started, shall we? Log into your account and take a look around. You'll see three simple sections:
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Audience: Where you'll add, organize and segment your subscribers (and watch your email list grow)
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Campaigns: Where you'll create email campaigns, surveys and autoresponders that reach your audience on the right schedule
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Response: Where you'll track the effectiveness of your campaigns through opens, clicks, social shares and more
Tips & tricks to get your audience in the sharing spirit
Social sharing widens your campaign's reach, but it doesn't do so automatically (dangit). Here are five tips to make sure your audience is sharing -- and loving -- your campaigns (hooray!).
Each step of the email process -- including its delivery -- should be stylish
At Emma, we focus a lot of time and attention to make sure we're getting the highest rate of delivery possible for our customers. It means making sure our emails are reaching their destination servers, and that from there we've put our customers in the best position possible to get the mail delivered right to their recipient's inboxes. It's a big part of the job and a big reason why companies turn to Emma for help.
