NASHVILLE, Tenn. – May 20, 2014 - Emma, a provider of best-in-class email marketing software coupled with smart, strategic services, today announces the launch of Metric, the company's latest iOS app. Metric provides busy marketers with real-time access to results from email marketing campaigns and also introduces an innovative new measurement for understanding mailing performance, the Mailing Score.
"Email campaigns have always been fairly easy to measure at a granular level –opens, clicks, shares and unsubscribes – but that level of reporting doesn't always equal insight for the marketer," said David Wright, Emma's director of product. "Metric gathers up all those individual data points around your mailing and does the analysis for you, ultimately surfacing a single score that reflects how well the mailing performed."
Emma collaborated with customers at every step of the development process to ensure they were creating an iOS app that met the needs of modern marketers. Users receive a notification when email results start rolling in, and the app tracks details such as opens, clicks and shares. As those actions tally, Metric provides a Mailing Score that puts a single mailing's performance in context with the millions of emails sent through Emma each day. The app also organizes customers' own sent mailings on a leaderboard, making it easy to spot best-performing messages and create benchmarks for their email marketing.
"Emma is a robust platform that lets me do a lot with my email marketing, but Metric really tackles the few functional things I'd want to do on my phone," said Wesley Belden, CEO of WaffleMe.com. "I love being able to check my email results on the go, and the Mailing Score makes it simple to know how any mailing performed overall. I can't wait to send my next email and see if I can improve my score."
Alongside the release of Metric for iPhone, Emma also launched its new website. Designed to highlight the power of the company's marketing technology and its world-class service, the website also serves as a resource for people who are passionate about smart marketing. Boasting the company's hallmark – beautiful design coupled with a human touch – the new myemma.com makes it easy for marketers to find a tailored email marketing plan and strategic services to suit their unique needs.
Metric is free and available immediately from Apple's App Store. Current Emma clients can download the app and log in with their Emma account credentials. For more information on Emma’s email marketing services, visit myemma.com.
Emma is a provider of best-in-class email marketing software and personalized services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Method. To learn more, visit myemma.com. Follow Emma on Twitter or find us on Facebook.
BLASTmedia for Emma