Nashville, TN – Nov. 18, 2013 - Emma, provider of simple, stylish and smart web-based email marketing, today announces its integration with Salesforce.com. Current Emma customers using Salesforce can now sort audiences, manage contacts and track email results all from within Salesforce.com.
"Organizations using Salesforce can now empower sales teams and account managers with more data-rich profiles for every lead and contact. Emma just got even more powerful."
With Emma's Salesforce integration, users can close the loop on their data with speedy two-way syncing of complete contact and lead details, providing a single point of truth for information and eliminating the need to import or export spreadsheets or move between platforms to gather email marketing results.
"Many of our passionate customers – ourselves included – rely on Salesforce for advanced contact and data management, and we're happy to make their marketing efforts easier and more streamlined," said co-founder and CEO of Emma Clint Smith. "Organizations using Salesforce can now empower sales teams and account managers with more data-rich profiles for every lead and contact. Emma just got even more powerful."
Emma's drag and drop design tools let users easily create attractive HTML emails. Every Emma account comes with free mobile-ready template designs and built-in optimization tools like A/B/C subject line split testing. Beyond access to advanced Emma features, the integration provides additional smart insights including data on individual opens, clicks, shares and opt-outs in the user's Salesforce account. Emma customers can also aggregate the email data in customized campaign reports to spot trends and create smart, targeted follow-up strategies.
Emma's integration for Salesforce is a free application now available to new and current Emma customers in the Salesforce AppExchange. For more information on Emma's stylish email marketing services, visit myemma.com.
Emma is a web-based email marketing service that helps organizations communicate in style. Designed with small and midsize businesses, nonprofits and agencies in mind, Emma makes it easy to create attractive email newsletters and online surveys, send to large opt-in audiences and track the response. Headquartered in Nashville, Emma powers the emails of more than 40,000 organizations worldwide, including the Atlanta Falcons, Bridgestone and Method. To learn more, visit myemma.com. Follow Emma on Twitter at twitter.com/emmaemail or on Facebook at facebook.com/emmaemail.
BLASTmedia for Emma