Will Weaver is a co-founder and board member at Emma. It was Will who proposed one afternoon in late 2001, over assorted coffee drinks, that a company be started, one that might create a Web-based service to help businesses of all shapes and sizes. Being the tallest person at the table, others felt inclined to listen and, during pauses in conversation, to nod vigorously. Before helping start Emma, Will served as the Web Director for Nashville-based custom-publisher Hammock Publishing and as a founding member of Smallbusiness.com. Will is a graduate of The University of The South, known in more casual circles as Sewanee. In addition to his continued involvement with Emma, he is currently pursuing a new healthcare startup that's gaining tremendous early traction.