Before Jeff joined Emma's User Experience team, he owned an agency that used Emma for its clients. Isn't that a coincidence! Was it enough of a coincidence to use an exclamation point? Probably not, now that we think about it! That customer experience has given Jeff a unique perspective on the needs of Emma agencies and their clients, and he's applying that perspective to how we design for - and serve - those agencies and the rest of the Emma community. Other things that give Jeff a unique perspective: Lost (don't get him started), '80s metal bands, The Letter People, and IndyCar racing. In fact, Jeff grew up thinking he would be a racecar driver. What a silly, stupid dream. Just kidding, Jeff, and other children who dream about becoming things! Jeff now spends more time dreaming about creating user experiences that are "brilliantly simple and beautifully usable," and we're glad he's making that dream come true at Emma. Also, racecars shmacecars.