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Emma 101 - A collection of resources

Emma 101 Videos

Get to know all the bells and whistles of your Emma account with these handy video tutorials. We’ll cover all the basics, from importing your list to reading your mailing’s response results, with lots of fun drag & drop editor how-tos in between.

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Emma 101 Curriculum videos

  • 001: Importing your list

    This video walks you through the steps of importing your email contacts list into your Emma account. We'll show you how to import your spreadsheet, map your fields and assign your list to a group. This will save you time and some seriously tired fingers from typing them by hand.

    1:59
  • 002: Creating new member fields

    We'll cover the basics of adding new member fields to gather information from your audience, like name, city, company name and favorite Beatle (George!). 

    1:23
  • 003: Customizing your signup form

    We'll take you through the process of setting up both a lightbox form and a classic signup form. Once you learn how to publish your signup form, sit back, kick your feet up and watch your email list grow.

    3:43
  • 004: Creating Segments

    We’ll cover what exactly an audience segment is, the different types that you can create, and how you can set up one up to send more targeted email content.

    1:49
  • 005: Selecting a template for your mailing

    Selecting a template to frame your email’s content is the first step in Emma's drag & drop editor. We’ll show you how to choose from a blank template, one of your custom templates, or one of 100+ free customizable templates.

    1:23
  • 006: Building your layout

    In this video, we'll show you how easy it is to customize and beautify your email content using Emma's drag & drop editor. You decide what goes where. Need more images? Add them. Less content? Remove it. Want to rearrange things? Go ahead. The drag & drop editor won't be offended.

    0:59
  • 007: Adding and editing images

    We'll cover all the ways you can upload images to your mailings from your computer, Emma image library, Facebook or Flickr account. Or you can search Bigstock’s library of over 12 million photos. We'll also show you how to use Emma's built-in image editor to crop, add filters, touch up and more.

    0:57
  • 008: Adding and formatting text

    Join us for a tour of the text editing toolbar (please keep your hands and feet inside at all times). Stops include how to change styles, alignment, color and font. We'll also show you how to add personalization, links and special characters.

    1:11
  • 009: Making design changes and sending a test

    We’ll cover all the settings available to you in Emma's drag & drop editor. Change background colors, adjust margins and padding, and add borders with just a few clicks. We’ll also show you how to send a test email so you can make sure everything looks just right in the inbox.

    2:14
  • 010: Sending your mailing

    We'll cover all the settings on the Review & Send page, including crafting a subject line, picking a from name and address, adding Google Analytics tracking and more. We'll show you how to send now or schedule for later. It's time travel for your email, no flux capacitor required.

    1:33
  • 011: Reading your mailing’s response

    In this video, we'll cover all of your response metrics. In addition to open and click rates, we’ll show you how to find your Mailing Score, click map and more. Math not your strong suit? No worries. We'll explain what the numbers mean and why they matter.

    1:54
  • 012: How to create an automated workflow

    We’ll walk you through how to create an automated email series so you can reach subscribers at just the right time. And you’ll see how easy it is to make changes to emails that are already automated.

    2:29
A collection of resources
 
Teacher: Rachel Rogers
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