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18

must-know email stats
for modern marketers

Enter your email address to unlock them all.

THE AVERAGE OPEN RATE FOR WELCOME EMAILS IS A WHOPPING

50%

That makes them 86% more effective than standard newsletters.

source: marketingsherpa

54%

OF ALL EMAIL IS OPENED ON A MOBILE DEVICE.

Design for the smallest screen first, and use responsive design templates to ensure your emails look great on any screen size.

source: litmus

80%

of people are only
scanning your email.

Capture the big idea of your email with a bold image and a strong headline.

source: Nielsen Norman Group

relevant emails drive

18X

more revenue than broadcast emails.

Use the data you’ve collected to segment your subscribers, and create targeted, personalized emails.

source: Juniper Research

Nurtured leads make

47%

LARGER PURCHASES THAN NON-NURTURED LEADS.

Create an automated series that delivers your best content
to subscribers over time and it’ll pay off.

source: The Annnuitas group

THE HUMAN FINGERTIP IS AROUND

44PX²

So size your buttons accordingly to make tapping easy for mobile readers.

source: Apple

58%

of adults check email
first thing in the morning.

Try sending your emails early in the day - you might see an uptick in opens.

source: EZANGA

OUR BRAINS PROCESS IMAGES

60,000X

FASTER THAN TEXT.

Change up your text-to-images ration, and take the time to choose images that tell your story.

source: 3M Corporation

people check their phone up to

150X

a day.

Use email and social together to reinforce your message in all the places people visit on their phone.

source: kpcb.com

iphones will cut off a subject line over

32

characters.

Put the most important words of your subject line first.

source: harland clarke digital

gifs increase click rates

42%,

conversion rates

130%,

and revenue

109%.

Plus, they’re a great way to add some surprise and fun to your email content.

source: Marketingsherpa

Automated emails get

152%

higher click rates than
broadcast emails.

Automation is all about catching people at the right moment when they’re ready to act. And hey, it works.

source: Epsilon

Eye tracking data shows that viewers look to the same part of the screen where images of people are looking.

Seems like a pretty good place to put your call to action, eh?

source: The Brainy Lady Blog

Receiving too many emails is the

#1

reason people unsubscribe.

Use automated emails that arrive at just the right time instead of blasting (ick) everyone with every piece of news.

source: Chadwick Martin Bailey

adding video to your email campaigns can increase click rates by

300%.

Host your video online and add a screenshot with a play button to your email.

source: Wistia

Email conversion rates are

40X

that of facebook and twitter.

Promote email signup opportunities on social media, and then use email to convert.

source: KISSMETRICS

90%

of consumers find custom content useful.

And don’t stop with content. Everything from subject lines to send times are ways to personalize the email experience.

source: Demand Metric

Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.

source: Gigaom Research

Put these stats to good use!

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