must-know email stats
for modern marketers
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THE AVERAGE OPEN RATE FOR WELCOME EMAILS IS A WHOPPING
That makes them 86% more effective than standard newsletters.
OF ALL EMAIL IS OPENED ON A MOBILE DEVICE.
Design for the smallest screen first, and use responsive design templates to ensure your emails look great on any screen size.
of people are only
scanning your email.
Capture the big idea of your email with a bold image and a strong headline.
source: Nielsen Norman Group
relevant emails drive
more revenue than broadcast emails.
Use the data you’ve collected to segment your subscribers, and create targeted, personalized emails.
source: Juniper Research
Nurtured leads make
LARGER PURCHASES THAN NON-NURTURED LEADS.
Create an automated series that delivers your best content
to subscribers over time and it’ll pay off.
source: The Annnuitas group
THE HUMAN FINGERTIP IS AROUND
So size your buttons accordingly to make tapping easy for mobile readers.
of adults check email
first thing in the morning.
Try sending your emails early in the day - you might see an uptick in opens.
OUR BRAINS PROCESS IMAGES
FASTER THAN TEXT.
Change up your text-to-images ration, and take the time to choose images that tell your story.
source: 3M Corporation
people check their phone up to
Use email and social together to reinforce your message in all the places people visit on their phone.
iphones will cut off a subject line over
Put the most important words of your subject line first.
source: harland clarke digital
gifs increase click rates
Plus, they’re a great way to add some surprise and fun to your email content.
Automated emails get
higher click rates than
Automation is all about catching people at the right moment when they’re ready to act. And hey, it works.
Eye tracking data shows that viewers look to the same part of the screen where images of people are looking.
Seems like a pretty good place to put your call to action, eh?
source: The Brainy Lady Blog
Receiving too many emails is the
reason people unsubscribe.
Use automated emails that arrive at just the right time instead of blasting (ick) everyone with every piece of news.
source: Chadwick Martin Bailey
adding video to your email campaigns can increase click rates by
Host your video online and add a screenshot with a play button to your email.
Email conversion rates are
that of facebook and twitter.
Promote email signup opportunities on social media, and then use email to convert.
of consumers find custom content useful.
And don’t stop with content. Everything from subject lines to send times are ways to personalize the email experience.
source: Demand Metric
Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention.
source: Gigaom Research
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