Customer Stories

More than 30,000 organizations around the world use Emma to power their email campaigns and surveys. And though they have different brands and goals, they all share a common desire to bring style, ease and success to their marketing and communication efforts.

These stories show how a few of our customers have shaped Emma's email marketing features into real strategies for their small businesses and non-profits. Take a look at their successes, and then see how Emma can help you tell your story in style.

Read more customer stories.

More about Emma

Say hello to Emma, the email marketing and communications service that's taken a unique approach to web-based software. We think it should be easy to use (goodbye, cluttered interface). It should be made for you (farewell, generic templates). And it should even be fun (see ya around, support phone queue).

When you have Emma, you have built-in values like easy surveys and forms, sophisticated designs, smart features and unusually friendly customer support. It's all about creating, sending and tracking your email campaigns and surveys in style.

Read more about us, won't you? Or inquire now for a free trial.

Meet the YMCA of the Triangle

How a YMCA connects programs and people.

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It’s so nice to work with a company that really understands how non-profit organizations work. And sometimes don’t work. Emma helps us in so many ways.
- Liz Stephenson
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More volunteers, more energy.

The YMCA raises money and awareness through its annual We Build People campaign. They need volunteers (lots of them) on the front. Liz called on Emma to deliver scheduled emails to keep volunteers excited and encourage new ones to join. Her email included a link to video and a website with calls to action and links to online giving. The team grew from 250 volunteers to more than 1,000 in two months.

Linking to video was simple, and so was keeping our volunteers informed and engaged during the campaign.
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Increasing donations ten-fold.

Liz and her team found another benefit to using Emma in the We Build People campaign: an increase in online giving. The Emma-powered emails, with their stylish branding and easy-to-find links, encouraged donors to give right away. Liz saw the online donations increase ten-fold. (Uh, wow.) That meant less time chasing down donations and more time finding ways to divvy out those dollars.

Online donations went from less than $3,000 to more than $30,000. It was amazing!
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Simple, effective event follow-up.

What's that sound? It's the faint strains of Kumbaya, and that means time to plan for summer camp. This year, Liz wants an easy way to engage parents. She'll send stylish email invitations to informational Camp Nights in the fall, including a link to an Emma survey to track RSVPs. Then she'll set Emma to automatically send triggered email reminders. Parents can pick their communication method, and Liz can follow through with the right details at the right time.

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Happier staff members.

The YMCA used to tuck a printed employee newsletter into paycheck envelopes. This was expensive and time-consuming and put an extra burden on the payroll department. By converting to an online newsletter, Liz cut production time and the printing budget. Emma’s easy-to-use interface meant that more staffers could contribute, too. (And the payroll department couldn’t be happier.)

Anyone can jump in and create content, even if our full time designers are busy with other projects.
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Quick & friendly help.

What’s Liz’s favorite thing about Emma? The customer support. Emma’s friendly support team is quick to respond to questions. She never feels like she has to wait around for solutions, and she loves knowing that Emma understands the needs of non-profits. In fact, Emma feels like part of her team. (Go, team!)

The support has been fabulous! They are so friendly and patient, even if it’s the fortieth time I’ve asked the same question.