Customer Stories

More than 30,000 organizations around the world use Emma to power their email campaigns and surveys. And though they have different brands and goals, they all share a common desire to bring style, ease and success to their marketing and communication efforts.

These stories show how a few of our customers have shaped Emma's email marketing features into real strategies for their small businesses and non-profits. Take a look at their successes, and then see how Emma can help you tell your story in style.

More about Emma

Say hello to Emma, the email marketing and communications service that's taken a unique approach to web-based software. We think it should be easy to use (goodbye, cluttered interface). It should be made for you (farewell, generic templates). And it should even be fun (see ya around, support phone queue).

When you have Emma, you have built-in values like easy surveys and forms, sophisticated designs, smart features and unusually friendly customer support. It's all about creating, sending and tracking your email campaigns and surveys in style.

Meet Uppercase Gallery.

How a Calgary artist-entrepreneur inspires her fans and sells her creations.

It's just me here, so whatever I can do to make things easy and welcoming is very helpful. Emma's service does that.

- Janine Vangool

Design worthy of a designer.

Janine Vangool, the creative mind behind Uppercase, loves that her email service understands the value of aesthetics. After all, the work she displays and the publications and products she creates deserve stylish treatment.

I want my emails to look as pretty as the stuff that I make.

Reaching curious readers.

With Emma's response tracking, Janine can gauge audience interest in one of her favorite, ongoing projects: Uppercase magazine, a lovely art and design publication for the creative and curious. Emma helps her figure out how her emails translate into magazine sales and what her audience wants to see next.

I like seeing exactly who clicks the link in my emails to order our magazine on the website.

Creating a loyal following.

Janine began sending emails on her own to about 700 people. Since she's been using Emma, her list has nearly tripled. And a recent campaign was opened by a whopping 62 percent of recipients, proving once and for all that Janine's subscribers have excellent taste in both art and emails.

Every time we send a campaign, we get orders or subscriptions within a few hours.