Meet Oxford American.

How a non-profit publication increases readership.

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Emma's very easy to use, and by far the most professional and progressive service out there. We like the association with Emma because OA is a progressive brand that puts a premium on style and design.
- Warwick Sabin, publisher of Oxford American
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Connecting a beloved brand and a newsletter.

Known as 'the Southern magazine of good writing,' this award-winning publication uses email to communicate with readers and supporters. It's important to OA's Warwick Sabin that the monthly newsletters are an extension of the existing brand.

Emma helps us communicate quickly and efficiently in a style that is consistent with our brand. It drives traffic to our website, which leads to increased readership and sales, and it also gives us additional visibility and exposure that we wouldn't otherwise receive.
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Pointing people in the right direction to donate.

As a non-profit, OA depends on the generosity of readers to continue publication and support its creative contributors. With Emma, they can easily drive people to the donation page without losing the message. In addition to placing donation links in the monthly newsletters, Warwick plans to start sending fundraising emails to increase their numbers.

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Making the most of a one-man marketing team.

As OA's publisher, Warwick is a busy man. So an email service that helps make his job easier is a must. Emma's simple set-up and flexible layouts allow him to create attractive newsletters without the long hours.

Emma saves us time and resources by offering a simple interface that allows a single dedicated staff member to coordinate our email marketing efforts.