Meet FLYTE World Dining & Wine.
How a Nashville restaurant gets customers in the door and keeps them coming back.
Whenever we have any kind of a challenge or opportunity, I always think about how we can use Emma to be successful.- Scott Sears, co-owner of FLYTE and Emma employee
Planning a business in real-time.
Co-owner of the award-winning Flyte restaurant, Scott uses Emma’s tracking feature to analyze data on the fly. He gauges customer interest by watching opens and clicks in real time and plans accordingly, such as perhaps relocating a wine tasting to another room.
We’re protecting our core business. Without Emma, it would be a total guessing game.
Rewarding regulars, no matter the weather.
When other restaurants closed up shop during a Nashville snowstorm, FLYTE sent a ''Snow Day - 20% off'' email. The campaign let customers know the roads near the restaurant were safe and offered the discount to convince regulars to brave the weather. The email got a 24.41% open rate, and the restaurant filled what would have been 50 empty seats.
Email marketing with no reservations.
Scott's been using Emma since 2008 and is thrilled with the easy interface. Now, when someone books a reservation through Open Table, Scott can easily import his list into Emma, growing his audience one reservation at a time.
Emma is way easier to use, and it’s prettier.
Surveys behind-the-scenes.
To keep his staff updated on the most recent policies and changes, Scott uses Emma surveys and customizes them to make sure they feel personable. If his team has questions or feedback, they can communicate that in the survey, as well as in person, keeping the business running smoothly.
Surveys are now an effective piece of our staff communication.