Meet Collegewise.
How a college admissions service makes the most of events and content.
Because of Emma surveys, our homepage now has so many testimonials, one parent said, 'I don’t see how anyone could read those and not enroll.' Granted, that parent was my own father. Still, we wouldn’t have had nearly that many without Emma’s tools.- Kevin McMullin
A new strategy for old content.
Kevin McMullin, president of Collegewise, has years' worth of advice for high schoolers applying for college. And with Emma's trigger email feature, he's transformed that archive of advice into a dynamic email newsletter series. Whenever a new student signs up, Emma automatically delivers a new article every three weeks for 18 months.
The trigger series is such a smart feature. Emma does the work for me. And it's working — our open rates have gone from 35 percent to over 50 percent.
Events & seminars, simplified.
Collegewise hosts in-person seminars designed to help students and their families learn more about admissions, financial aid and more. Their Emma emails make it easy to get the word out about each seminar, and Emma surveys help them quickly create stylish event registration forms.
This year, we met our event attendance goals using Emma alone, saving us about $10,000 in direct mail costs.
More ways to connect with students & parents.
Over the years, Collegewise has built a trusted brand that connects personally with students and parents. They've continued doing just that with feedback forms from Emma, opening up a two-way conversation about each family's experiences. With one form, they've received testimonials that boost their other marketing efforts and, no doubt, their general popularity about town.