Customer Stories

More than 30,000 organizations around the world use Emma to power their email campaigns and surveys. And though they have different brands and goals, they all share a common desire to bring style, ease and success to their marketing and communication efforts.

These stories show how a few of our customers have shaped Emma's email marketing features into real strategies for their small businesses and non-profits. Take a look at their successes, and then see how Emma can help you tell your story in style.

More about Emma

Say hello to Emma, the email marketing and communications service that's taken a unique approach to web-based software. We think it should be easy to use (goodbye, cluttered interface). It should be made for you (farewell, generic templates). And it should even be fun (see ya around, support phone queue).

When you have Emma, you have built-in values like easy surveys and forms, sophisticated designs, smart features and unusually friendly customer support. It's all about creating, sending and tracking your email campaigns and surveys in style.

Meet American Songwriter

How the magazine about the craft builds its brand.

We see immediate response from our community when we use Emma to market song needs and lyrics.

- Robert Clement & Davis Inman

Tech-free send-offs.

With music lovers around the world anticipating their Lyric of the Week email, easy send-offs are a must. Robert and his team quickly and easily put together their email, pairing content with their custom-designed Emma stationery to inspire their community.

Emma is versatile and user-friendly. And after we send Lyric of the Week, we see a 5 to 8 percent increase in traffic to our site.

Better reporting means better content.

With Emma's real-time response tracking, American Songwriter can see when customers read, forward or click-through their campaigns -- or (ack!) when they don't. And by learning from reliable reporting on their content, they're making each newsletter smarter than the last.

We only need one employee to report the successes and shortcomings of different campaigns.

Sending more emails, helping more songwriters.

When it's time to connect artists' song needs with songwriters, email makes it easy. And it's popular. With the help of an Emma-powered signup screen integrated right into their site, they've seen requests for songs — and opportunities for songwriters — increase 45 percent.

Emma has expanded our readership through our Song Needs feature. And more readers equal more revenue.