Meet Mightybytes.
How a digital media design firm creates email campaigns with mighty results.
Our response metrics soar above industry averages. As an example, our October newsletter earned a 41% open rate and 48% click-through rate.- Tim Frick, Principal, Mightybytes
Creating campaigns with pixel-perfect precision.
As a design firm, it’s imperative to Mightybytes that their email campaigns extend the brand experience. Using Emma's design-your-own option, they build stylish HTML campaigns from the ground up.
We use Emma to educate, entertain and engage both existing and prospective clients. Being able to design our own emails helps us create great-looking campaigns, and we can track the performance on the back end.
Using email marketing for good.
In addition to being a superfly digital media design firm, Mightybytes dedicates itself to supporting good work around the globe. Last year, a member of the Chicago-based firm participated in Climate Ride 2010 to raise money for three non-profits all working to create a new energy future. Mightybytes needed $2,400 in sponsorship to participate, and using Emma, they met that goal.
Next, they're turning up for the NYC to DC Climate Ride May 13-17, 2011.
Using social media to enhance email campaigns.
As any savvy marketer knows, email marketing is one of best ways to communicate effectively with your audience. And social media provides even more chances for your community to interact with your brand in fun and relevant ways.
Mightybytes uses Emma's Social Sharing feature so recipients can easily post their email campaigns on Facebook, Twitter and LinkedIn.
Bringing it all together.
Take another tip from Mightybytes: They also use Emma to send a quarterly email campaign that features the best of their active blog. In our book, that kind of engagement strategy hits all the high notes.
Way to put forth a mighty effort, Mightybytes!