Posts Tagged Social responsibility

Ode to our green, leafy friend: the tree

by Edwin Acevedo | February 13th, 2009 | No Comments »

Trees. We love ‘em.

We love trees so much that each time someone new joins the Emma community for email marketing, we plant five trees. Really.

In January, when we welcomed 462 new customers, we also welcomed 2,310 new trees. You voted for half to go to Colorado; Plant-It 2020 (our tree-planting partners) will choose which equatorial zone to put the rest.

To further convey our love for trees, here’s the update on our January effort, expressed in haiku. Because Valentine’s day is coming up. And because our love is real.

————-

At Emma, we want
trees to know how much we love
their green leafiness.

Small fragile saplings,
planted 5 per customer
who joins with Emma.

In January,
462 join.
Stylish marketers!

(For the record, that’s
2,310
trees, if our math’s good.)

To Colorado
go half of those trees. The rest
are equator-bound.

Equator? Our friends
at Plant-It 2020.
Cool? Yes. Also, hot.

Wanna plant more trees?
Pick a state. Vote. Just do it.
Your planet thanks you.

[poll=13]


, , Social responsibility, Stuff that's stylish

Emma does well (and does good).

by Edwin Acevedo | December 11th, 2008 | No Comments »

The number of businesses, non-profits and organizations that joined the Emma community in 2008 continues to grow. A lot. It’s no secret, either, as this year Emma was named to the Inc. 500 list of fastest-growing privately held companies in the America. We’re quite proud of that, thank you very much.

But doing well also helps us do good. One way we do good is through our Emma 25 program, which awards free email marketing setup & service to 25 non-profits doing great work on tiny budgets.

Last year, Emma awarded an account to Abeona House, a child care center in New Orleans formed by parents whose children attended one of nearly 200 centers that did not re-open after Hurricane Katrina.

In August, Hurricane Gustav took aim at New Orleans. Thanks to Emma, Abeona House was able to stay in touch with families and teachers during the disaster.

“Communicating with our families was the one thing that was easy about Gustav, and it was reassuring to be able to see that parents were getting the messages,” said Denise Ross, an Abeona House parent and Deputy Director of the Greater New Orleans Community Data Center. “Emma was the one piece of technology I didn’t have to worry about! THANK YOU!”

This year, we’ve asked for nominations from our customers, and we’ve posted all of ‘em online. Now, it’s up to you to visit the Emma 25 home page, get to know these great organizations and vote for a worthy cause. We’ve also set up a special page for non-profits nominated by our Nashville customers. Vote as often as you like. Same goes for all your friends. The last day to vote is Friday, Dec. 19th.

All you need is Internet access and about 60 seconds or so. And thanks for helping Emma give back to the community. It’s something we’re quite proud of, thank you very much.


, , , , Social responsibility, Stuff that's stylish