Every time a new customer joins the Emma community, Emma plants 5 trees. Our tree-planting parter, Plant-It 2020, does the actual planting. And usually you, blog reader, do the actual deciding where the trees should go. But this this time around, we’re taking matters into our own hands. Somehow or another, March zippedĀ right past us, before we had a chance to ask folks to vote on where that month’s trees should go. So we’re just going to award the trees to Oregon.
Why Oregon? Well, we like Oregon. We like it so much we have a 4-person office in Portland, all of them working hard for the Emma community on the West Coast.
There were 431 new customers who joined Emma in March, so that means 2,155 new trees to plant. Half will go to Oregon, while the rest go to an equatorial region.
Plant-It 2020 keeps a list of states where they plant, and the only ones that haven’t gotten trees from Emma are Rhode Island and Vermont. This month, something’s gotta give.
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Thanks to 393 new customers who chose Emma for email marketing in February, 1,965 new trees will soon take root. If you did the math, that’s five trees planted for each new member of the Emma community. Half of those will head to Florida, where *you* voted for them to be planted. The rest will head to the equatorial zone chosen by Plant-It 2020, our tree-planting partner.
Founded by John Denver in 1992, Plant-It 2020 plants an indigenous tree for every dollar it receives. Last year, thanks to our new community members, Emma planted more than 20,000 trees.
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