by Suzanne Norman, Director of Brand | July 1st, 2008 | 10 Comments »
With June behind us, we’re officially halfway through 2008, the year we set out to plant a tree for every new customer who joins Emma. I’m pleased to announce that we’ve planted a whopping 10,855 trees so far this year, with the latest batch from June on their way to Wisconsin soil to find a home.
Of course, now it’s July, and that means it’s time to vote on a new location for half of this month’s trees. Remember, the other half goes to the equatorial region of Plant-It 2020′s choice (they’re our fabulous partner in all this tree planting business). Also, remember that the states we ask you to vote on come from Plant-It 2020′s list of pre-approved non-harvest sites – it’s not that we’re biased toward states like Wisconsin, although few Emma staffers would turn down a lovely aged white cheddar. Anyway, take a moment and tell us where you’d like to send some trees…
[poll=7]
by Suzanne Norman, Director of Brand | June 3rd, 2008 | 6 Comments »
If you’re new to Emma’s blog, you might not know that we plant 5 trees for each new customer that chooses us as their email marketing service provider. You also might not know that we ask our fearless blog readers to help us choose where each month’s batch of trees should go. Ohio was the winner of last month’s poll, so we’ll be working with Plant-It 2020 to plant half of May’s 1,630 trees in the Buckeye State and the other half in the equatorial region of Plant-It 2020′s choice.
Of course, it’s a new month, which means it’s time for a new poll:
[poll=6]
Thanks for voting, compadre…
by Suzanne Norman, Director of Brand | May 1st, 2008 | 1 Comment »
As a part of our continuing efforts to plant a whole lotta trees in 2008, we’ve just asked our friends at Plant-It 2020 to send 1,920 indigenous saplings in honor of the 383 folks who joined Emma in April (like who?). Those trees are heading to the state of New York, where you voted to plant April’s trees. Where May’s trees go is up to you, as always:
[poll=5]
Oh, and thanks to all the lovely people who joined us in April. By signing up with Emma for their email marketing, they’re not only planting *new* trees – they’re also doing something nice for *all* trees by sending paperless email newsletters and campaigns.
[tags]environment, myemma.com, new york, plant-it 2020, trees[/tags]
by Suzanne Norman, Director of Brand | March 10th, 2008 | 8 Comments »
Every month, we plant 5 trees for each new customer who chooses Emma for their email marketing efforts. Last month, you voted to plant 1,685 trees in beautiful Georgia, and now it’s time to decide where to put March’s little forest. And not to worry – we partner with Plant-It 2020 for our planting efforts, so these are indigenous trees – planted in non-harvest locations – which are cared for and protected their whole lives. All that’s left to do now is decide where they go, and that’s your job, compadre:
[poll=3]
by Suzanne Norman, Director of Brand | February 8th, 2008 | 4 Comments »

Here’s your chance to do some good without doing too much. Every month, we’re planting 5 trees for every new customer that signs on with Emma, and it’s up to you to tell us where they should go. In January, Emma customers voted to plant 1,715 trees in California. Where February’s trees go is your choice, dear blog reader. Cast your vote!
[poll=2]
Speaking of lazy environmentalism, we met the self-proclaimed Lazy Environmentalist Josh Dorfman at the Opportunity Green Conference last year (which we proudly helped to sponsor). His pitch is that you can add some green to your lifestyle with no mess and no sacrifice. He focuses on the little things, like telling you about the company that’ll fix that old, broken second generation iPod, so it stays out of the landfill. Or letting you know how to reduce the junk mail you get. The tips from his blog and radio show are designed to help you learn how to live green without disrupting the way you live, and we really like what he’s up to.
[tags]environment, lazy environmentalist, myemma.com, opportunity green, planting trees[/tags]
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