Posts Tagged emma
Email and video together boost click-throughs for VideoLink.
VideoLink is a stylish video production company headquartered near Boston. And, as an Emma customer, they understand that a stylish email stands out in the inbox. But in a recent campaign they added video, and it stood out in the response data as well.
They set up the campaign to promote their new (and, may we add, fabulous) website. But before hitting send, they were true to their name. They made a short video, added a screen shot to their email and linked it to a video landing page they made through a service called Flimp On-Demand.
“We worried that a text-only email would be overlooked,” said VideoLink Sales Manager Marty DeLoreto. “So by adding the video player to the email we hoped it would attract more attention and hopefully more click throughs.”
Plenty of folks clicked through, all right. Their click-through rate was a fantastic 26.2 percent. And while Emma was tracking all the email response data, Flimp was tracking the data for the video page. Of people who started the video, 64.5 percent watched the entire thing. And 127 people clicked a link to visit the website.
While video in email may not be for everyone, it’s certainly worth trying. Consider these statistics from Forrester Research:
- 71% of online audiences watch Internet video.
- The number of video streams likely will double by 2013.
- Video in email can increase click throughs by two to three times.
Still, there’s no perfect way to embed video to play within an email (yet). But what VideoLink did is fairly common and effective: use screen shots and text links to send people to a landing page that hosts the video. Emma customers can also host videos in their document library and link to ‘em, too.
And the video doesn’t have to be fancy to be effective, either. VideoLink’s video lasted only 49 seconds and it was fairly simple, with CEO Gina Chudnow describing the new website’s features.
“We also had more personal comments back to the CEO praising her performance and congratulating her on the launch,” Marty added. “That kind of communication would rarely happen with a text-only email.”
Marty plans to use email and video together in the quarterly newsletter, featuring other high-level employees. How about you? What kinds of things are you doing (or want to do) with video and email? Do let us know, won’t you? We’d love to hear about it.
Rhode Island, your trees are coming.
Emma plants 5 trees for each new customer that joins the community for email marketing and communications, and each month we award trees to a state chosen by readers of this blog. The states where the trees go are from a list from our tree-planting partner, Plant-It 2020. Only Rhode Island and Vermont had never received trees since we started planting trees last year.
Until now.
For April, you chose Rhode Island in a narrow decision (54%) over Vermont. Thanks to 399 new customers in April, half of the 1,995 trees will go to Rhode Island. The other half will go to the equatorial region chosen by Plant-It 2020.
That leaves just Vermont. Help us reforest the Green Mountain state, won’t you?
[poll=15]
How email marketing helps plant trees in Oregon.
Every time a new customer joins the Emma community, Emma plants 5 trees. Our tree-planting parter, Plant-It 2020, does the actual planting. And usually you, blog reader, do the actual deciding where the trees should go. But this this time around, we’re taking matters into our own hands. Somehow or another, March zipped right past us, before we had a chance to ask folks to vote on where that month’s trees should go. So we’re just going to award the trees to Oregon.
Why Oregon? Well, we like Oregon. We like it so much we have a 4-person office in Portland, all of them working hard for the Emma community on the West Coast.
There were 431 new customers who joined Emma in March, so that means 2,155 new trees to plant. Half will go to Oregon, while the rest go to an equatorial region.
Plant-It 2020 keeps a list of states where they plant, and the only ones that haven’t gotten trees from Emma are Rhode Island and Vermont. This month, something’s gotta give.
[poll=14]
Emma’s on the Inc. 500 list
Inc. Magazine’s profile of the 500 fastest growing private companies in the U.S. hit the stands last week, and we’re rather proud to be on this year’s list. Specifically, we’re #312.
Did you want more numbers? Okay, then. We’re officially ranked #24 among advertising & marketing companies, #4 in the greater Nashville area, and #1 among companies who managed to sneak the word ‘kickass’ into their Inc. profile.
We’re thrilled to be named in such a fine roster of companies. We’re so thrilled, in fact, that we’re ordering a plaque – partially to commemorate the honor, but mostly just to get the word ‘kickass’ engraved on something.
[tags]emma, Inc 500, Inc Magazine, myemma.com, nashville[/tags]
Help us plant 326 trees.
If you’re new to Emma’s blog, you might not know that we plant 5 trees for each new customer that chooses us as their email marketing service provider. You also might not know that we ask our fearless blog readers to help us choose where each month’s batch of trees should go. Ohio was the winner of last month’s poll, so we’ll be working with Plant-It 2020 to plant half of May’s 1,630 trees in the Buckeye State and the other half in the equatorial region of Plant-It 2020′s choice.
Of course, it’s a new month, which means it’s time for a new poll:
[poll=6]
Thanks for voting, compadre…
Emma is a member of the Email Sender & Provider Coalition and the Messaging Anti-Abuse Working Group.
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