When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.See full article
We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do.See full article
Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account.See full article
YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.See full article
We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog.See full article
To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.
That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.See full article