The Emma Blog: Things we love

Emma Social recap: The Digital Summit edition

A roundup of links we loved this week

Digital Summit (a.k.a. #dsum13) was so much fun this year. We met a ton of awesome folks in Atlanta, saw lots of Instagrams and tweets from people loving their Emma swag (thank you!) and generally had an awesome time. That wasn't the only fun to be had this week, though. Just take a look back at some of the best social posts...

Best practices

You've got 20-30 characters to get the mobile open
Follow these words of wisdom to make sure your blog shows up in search
Grow your Twitter audience with these 6 tips

Emma news

Every Emma template is now responsive and mobile-optimized! 
Digital Summit was so fun. Head to our Facebook page to see for yourself.

Fun finds

Some predictions about the future of email marketing
Brands are remaking priceless works of art
"The Great Catsby"  Why didn't I think of this?

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

It's hard to not love a cartoon about world domination. 

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The Swag edition

A roundup of links we loved this week

Digital Summit is this upcoming Tuesday, and we're getting ready by packing up tons of Emma goodies to bring to the masses. If you want your own little piece of Emma swag, but won't be able to meet us in Atlanta, just leave a comment here. We'd be happy to oblige!

Now that you've just added to your wardrobe, go ahead and add to your knowledge base with a look at what went down in social this past week:

Best practices

You, yes you, can use these 5 tips to boost your business on Pinterest
Social sharing can improve your email response. Go ahead and try it.
Learning about why folks unsubscribe may help you keep them from doing so
 

Emma news

Digital Summit is next week, and we'll be there speaking on mobile email design!
We're hiring in Nashville and Portland 
 

Fun finds

NPR reporters do seem to have pretty great names
A fun set of psychology behind tweeting styles
21 awesome social media facts, figures and statistics for 2013

 

Our most popular tweet of the week

 

And lastly, a favorite find from our own Twitter feed

Google Glass seems to be a hot topic in the blogosphere these days. I LOL'd at this fun little video. It's worth a watch.

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The Fantasy Baseball edition

A roundup of links we loved this week

Have your fantasy baseball teams been off to a great start? Over here in the Emma shop, Big League Chewie, Wookie Season and #FreeCharlieHustle are swinging for the fences. (That strategy sounds a lot like: "Should I be starting a new pitcher every day?")

If fantasy baseball is a bit off base for you, We've got you covered with a different type of strategy: the digital type to be exact. Check out some links we pitched this week, and walk into the weekend with home run advice. See what I did there? 

Best practices

The easiest way to use social media to boost your ROI
Ask, listen, sell. (In that order.)
Symbols in your email subject lines may be good for your open rate

Emma news

We're more mobile than ever! Check out what Emma staffers say about mobile email design.
Emma hosted a Nashville Fashion Week runway show

Fun finds

Whoa, baby. Thinking about getting an iPad? They're on mega sale!
Looking at cute kittens is good for you. Seriously.
Now little Johnny can put his new iPhone to use at Chuck E. Cheese

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

Sure, everyone loves a freebie, but what makes Imogene and Willie's giveaway so great is that they share the personal story behind it. What a great way to connect people with your brand on a personal level. 

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The March Madness edition

A roundup of links we loved this week

Around the Emma offices we like to work hard, and we've been known to play pretty hard, too. This week we set up streaming capabilities in our bistro so we can get our March Madness on with the best of them. I'm pulling for Gonzaga – but mostly because it sounds like "gorgonzola" and I love cheese. No matter which team you're rooting for, we've listed this week's slam dunks from the web.

Best practices

A great lesson in social customer service from C.C. Chapman
Creating engaging content with calls to action that drive conversions
Nike is getting Instagram right

Emma news

Come work with us! We're hiring a Production Designer
We're still giving away stock images: Get yours by March 31 (less than ten days away!) 
A peek into our own test of responsive email design

Fun finds

What did we ever do before SEO and SEM?
#How #to #keep #people #from #hating #your #use #of #hashtags
Twitter's old enough to learn how to ride a bike

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

Even if basketball isn't your thing, you can get into bracket-mania with Garden & Gun's southern food bracket. We're rooting for Cheerwine. No, wait. We want MoonPie... Er, how are we supposed to choose one winner?!  Leave us a comment and let us know who you're rooting for. (It's Texas Pete, isn't it?)

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The Ides of March edition

A roundup of links we loved this week

We've been having a lot of fun with stock images from BigStock this month. Et tu, Brute?

The Ides of March are upon us, folks. The biggest thing you should beware? Our BigStock giveaway expiring before you get your five images (yep, we're footing the bill). You've got about two weeks left for the freebie! Before you go fretting about which baby panda photo to purchase (you'll probably want to get 'em all anyway), relax and take a look back at all the wonderful things the world wide web had to offer you this past week:

Best practices

How to use SEO and SEM in your email marketing
Applying neuroscience to your email campaigns
How to get your co-workers sharing your social campaign

Emma news

You've got 2 weeks left to get stock images on us!
We're hiring in Nashville
All March long, we're talking images on our blog

Fun finds

Looks like Twitter is diving into the music industry
Pitching your startup in 6 seconds  a great way to put Vine to good use
Think you can spot a great subject line? Prove your skills in this showdown

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

To retailers, March Madness is all about sales. To die-hard fans – brackets. To the IT folks, it's about throttling your streaming capabilities. Cheers to you, IT peeps. Or as we like to call you: purveyors of productivity.

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The All Aboard edition

A roundup of links we loved this week

All aboard! The Startup Bus is seen here departing New Orleans.

 

We kicked off this past week at Emma with a visit from the Startup Bus. An extremely talented group of entrepreneurs pitched their startup ideas to some Emma staffers. At the end of the visit, they grabbed our Director of Technology, Alex Ezell, and pulled him aboard the bus to finish out the trip before finally arriving at SXSW. 

Don't worry, you don't have to hop a bus and develop a startup in 72 hours to be hip to the happenings this past week. We've rounded up the best links just for you:

Best practices

40% of all emails are viewed on a mobile device. Make it easy for recipients to interact
How to Lose a Fan in 10 Days
You have less than a second for your email to make a good impression

Emma news

An entreprenur carrying Startup Bus wheeled into town and snatched up one of our staffers
Our Brainiac series on images will continue all month long on our blog
You have a few weeks left to get 5 free stock images

Fun finds

Social media sites as animals (a fun infographic)
Fashion: in 8bit form
Can you guess the #2 search engine? Hint: It's not Bing

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

The freshened up Facebook newsfeed is cool, but what really had us LOL-ing was some of the commentary surrounding scones and soundtracks as folks eagerly awaited the news.

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Emma Social recap: The In Like a Lion edition

A roundup of links we loved this week

Emma CEO Clint Smith declares Nashville a hub of creativity *and* food trucks.

Oh, hey March. What'd you do with our friend February?

This last week has been a busy one at Emma. We officially launched a new partnership with Bigstock by offering five stock images to every customer through March 31, hosted a whole slew of events at our Nashville office and (finally) recovered from all the Oscar hoopla. 

If March also caught you by surprise, never fear. We've rounded up some of the best stuff from our social spaces this week. 

Best practices

5 super-fast, easy ways to use images to up your email marketing
Are you giving people a reson to subscribe to your email?
Tips for keeping your open rate in the 50-70% range

Emma news

We're buying you stock images!
Jim Sherraden from Hatch Show Print visits Emma
B2C's blog says we're one of four marketing tools to help you grow
WorkIT Nashville interviewed our CEO, Clint Smith

Fun finds

The brands that got the Oscars all wrong this year
Instagram goes Polaroid on everyone in 2014
MySpace is back...and better than ever?
 

Our most popular tweet of the week

And lastly, a favorite find from our own Twitter feed

We'll be out at SXSW next week, partying it up. Let us know if you'll be there too. We'd love to connect. You know, IRL.

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Keep up with us in real time on Twitter, Facebook, Instagram and Vine (we're Emma Email).

Sketchnotes: Jim Sherraden of Hatch Show Print

A recap of the first speaker series event by AIGA + Emma

Last night, Emma was pleased to co-sponsor (with the Nashville AIGA chapter) and host a talk by Jim Sheeraden of Hatch Show Print.

To read a recap – or I should say, to feast your eyes on the amazing sketchnotes that came out of this presentation – visit the personal blog of Emma senior designer Taylor Schena. You'll be glad you did. 

Here's a sneak peek at her illustrative summary:

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Want to learn more about local events at Emma? Follow us on Twitter.

Emma Social recap: The football edition

A roundup of links we loved this week

Chris Guillebeau, author of The $100 Startup, speaking at Emma

The Big Game is upon us, and whether you're rooting for the west coast, east coast, or simply showing up for the nachos, we've rounded up some articles, happenings and fun football finds from our social spaces to send you into the weekend cheering:

Best practices

Why you shouldn't be boring, spammy or self promote-y
Watch out for Facebook’s 20% rule. They aren't messing around.

Emma news

Chris Guillebeau stopped by here on his $100 Startup tour, and it was awesome.
We dropped free football themed templates.
Spread the word: We’re hiring!

Social media and the Super Bowl

Looks like the 49ers might win the social media Super Bowl
Where's the love for Baltimore on Facebook?

Our most popular tweet of the week*

And lastly, a favorite find from our own Twitter feed

A Super Bowl commercial playing “No Diggity?” Of course it’s a favorite.

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Keep up with us in real time on Twitter, Facebook and Instagram

Oh, and if you're a Ravens fan, please comment and show them some love. You saw that infographic. They need it. 

Take a tour of Emma’s new digs in the Trolley Barns

Our Nashville office moves to Rolling Mill Hill

You might have heard that Emma’s Nashville office recently moved into a new space in the refurbished trolley barns on Rolling Mill Hill in downtown Nashville. Now that we've settled into our new home, I'd like to update you with some of the exciting details and, most importantly, share some pictures!

A little history

Our new space consists of two buildings totaling over 30,000 square feet – that's more than double the space from our old location on 8th Avenue South.

Our design team has room to grow. (We assume they each want to be 6 feet taller.)

When we speak about the size of the new buildings, folks automatically think that we had to move due to growth and space needs. And while space is important, it's not the only reason we moved.

We also moved because we had the chance to become part of a new, developing community in downtown Nashville. We welcome the opportunity to invest in a neighborhood that we see as our forever home.

Our new community is called South Broadway or SoBro. It sits just a few blocks from the famous Honky Tonk Row and has great views of the Cumberland River, LP Field (where the Tennessee Titans play) and the Nashville skyline.

How about a peek?

Collaboration is at the heart of Emma, and our new space embraces the spirit of shared work. The open workspaces, limited walls and ceiling-to-floor glass panels allow for an open work environment.

Conference rooms have glass walls and stylish wood panels, for spying or hiding, naturally.

I love that our support team can listen in on our design team’s music, while our labs folks are brainstorming Emma’s next move and our developers are squashing app bugs. We're able to keep up with our colleagues' work in ways we couldn't do before.

Our sales team sits along an exposed brick wall. HGTV calls that "character."

Work, play, eat

Our new bistro, an open dining/meeting/hanging area, is one of the space's highlights. It's home to two kitchens, a game room and the company kegerator, and it's pretty lively come Friday afternoons.

We bond over games and beer.

We also use the space for company-provided Wednesday lunches and twice monthly all-staff meetings.

The bistro doubles as an all-staff meeting room - and perhaps a venue for roller derby.

The challenges of a larger space

While we love the larger space, it also means Emma feels a lot bigger, and it's important to us to maintain our camaraderie. We're balancing how to retain a small-company feel while also welcoming our growth. It's a culture shift that we're consciously managing, and we're learning as we go.

Grab some chalk, and leave a message - or a cartoon.

Want to join us?

As you've probably guessed, we're continuing to look for stellar people to join our team. If you like challenging work, a fast-paced environment and an open work space, Emma just might be the right fit. Take a glance at our jobs page, where we're posting new openings often. And give us a shout if you have any questions – we'd love to hear from you!

 

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