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Building a business in five days

Lessons learned on the StartupBus to SXSW

How long does it take to build a business?

For some, it takes years. For others, it might just take a few days. Well, as long as you have the necessities: a team of bright, curious people, a common goal, and lots of snacks. We're talking Corn Nuts here, people.

Such is the way on the StartupBus, which kicks off a journey to South by Southwest from a city like San Francisco or New York, pitching business ideas at stops along the way and picking up new "buspreneurs" to join on the fun.

When the bus stopped at Emma's Nashville office a couple weeks ago, Alex Ezell, director of technology, hopped aboard. And now he's back from his StartupBus journey, telling his tale of life on the road (and one creepy night in an orphange-turned-hostel) on his personal blog.

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Sketchnotes: Jim Sherraden of Hatch Show Print

A recap of the first speaker series event by AIGA + Emma

Last night, Emma was pleased to co-sponsor (with the Nashville AIGA chapter) and host a talk by Jim Sheeraden of Hatch Show Print.

To read a recap – or I should say, to feast your eyes on the amazing sketchnotes that came out of this presentation – visit the personal blog of Emma senior designer Taylor Schena. You'll be glad you did.

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Instagram: Mobile-first, but not mobile-only

Three staffers weigh in on the new-to-desktop social app

In such a mobile world, where everyone wants to convert their web-based software to a mobile app, Instagram is the only example in recent memory where users pined for a desktop version of the beloved mobile app.

And now those piners pine no more. Instagram profiles are here!

But now I’m wondering: Has Instagram become a full-fledged social network? Is that what spurred the cry for a web app, or is it just that we expect content to be delivered through every available channel?

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Hacktoberfest: 48 hours of coding and endless boxes of pizza

Two Emma developers reflect on last weekend's hackathon

This past weekend, Emma hosted Hacktoberfest, a weekend-long hackathon (yep, there are sleeping bags involved here) for Nashville's tech community. It's a perfect example of where technology in Nashville is headed: developers -- both experienced and novice -- getting excited about building great things together.

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Care to share the email marketing campaigns that land in your inbox?

Emma staffers explain when & why they share emails with their social networks

I imagine you don't know this about me, but I've got a soft spot for furry four-legged critters. So every time that I get an email marketing campaign (like this one) full of cute, adoptable dogs, you can count on it being something that I share with every social network that I'm on.

Extra special email campaigns and causes seem to rise up, grow a pair of legs and earn a new life outside of the inbox.

The inclination to share hits everyone differently, so I spoke with four of Emma's social-savvy staffers to find out what makes them click the share button. Read on to see if you can spot a trend or two.

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A tale of four email templates

Emma designers share the inspiration behind the templates they created

Recently, you may have heard us talking about our brand new template gallery, a slew of free, readymade email templates created by Emma's design team. Each template collection comes with three stylish designs – a newsletter, postcard and note – and they're easy to customize with your brand colors, logo and more.

I asked four designers to choose one of their favorite template designs and tell us its inspiration. Read on to get a glimpse at a few members of Emma's creative team.

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